Digital Marketing Consultant and Digital Marketing Consulting Services in Dublin

• À la carte digital marketing consulting services and digital marketing audits.

• Over 18 years of experience in digital marketing, helping many different types of businesses across industries grow online.

• Personalised digital marketing strategies based on years of data insights from my clients, removing guesswork from your campaigns.

• Hands-on, results-driven consulting and support working directly with you or alongside your in-house marketing team.

Want to know how my expert digital marketing consulting services work? Every business that comes to me is different, so I tailor my process for each client. Below are the main digital marketing areas where I can help your business.

Paid Campaigns and Google Ads

As an experienced PPC consultant, I'll review and audit your campaigns against my checklist of necessary optimisations. Then, I'll identify areas in your campaigns that need improving and suggest how you can strengthen your paid search campaigns. One of my most requested services is Google Ads consulting, where I'll analyse your Google Ads campaign to the tiniest detail, providing you with an actionable list of opportunities.

Google Search Network Advertising

The Google Search Network is a group of search-related products where you can place your ads. I know how to use Google’s search network features to put your ads directly in front of your audience, not just within Google search results but also on relevant websites they frequently visit!

Search Engine Optimisation

With over 18 years of SEO experience and my background on Google Ireland's Search Quality Team in Dublin, I'm known in Ireland and outside of Ireland for my expert SEO services. I'll review every aspect of your website, whether technical or content-related, on-page or off-page, to give you a 360-degree overview of your website's SEO potential and opportunities. With around 70% of all searches resulting in an organic click, focusing on the organic channel is a must for every business.

Conversion Rate Optimisation

Improving your conversion rate will allow your website to convert traffic into conversions faster. This means that all your digital marketing efforts will generate a higher return on investment. For many businesses, CRO is the solution to their digital marketing challenges.

Social Media Marketing

I focus on paid social media campaigns and analyse their performance compared with your competitors and average ROAS (return on ad spend). I’ll be able to identify opportunities and optimisations for your social ads that drive more revenue per euro spent. I’ll also review your social media presence, accounts, and overall online reputation, as these aspects impact your business in many ways.

If you’re considering hiring a digital marketing consultant for your business or are thinking about bringing a digital marketing consultant in to assist with your business goals, the first question you may be asking yourself is, “What exactly does a digital marketing consultant do?”. Before hiring a digital marketing consultant, it can be handy to learn what to expect and how they can enhance your digital marketing campaigns.

Digital Marketing Consultants vs Traditional Marketing Consultants

There is a big difference between a traditional marketing consultant and a digital marketing consultant. To understand which type of consultant is right for your business and current needs, look at the marketing channels you want to improve. Below, I’ve outlined a few different marketing channels and which falls under which type of marketing consultant. Suppose you’re entirely unsure of where to start. In that case, hiring a general marketing consultant is probably the best move, as they can help with foundational market research, determining your target audience, and more. If they feel you need to bring in digital experts, they will suggest that.

Digital Marketing Consultants Typically Consult On:

• SEO (Search Engine Optimization)

• Paid Search

• Social Media Marketing

• Conversion Rate Optimisation

• Online Reputation

• Digital Analytics and Data Analysis

• And more. 

Traditional Marketing Consultants Typically Consult On:

• Traditional PR (magazines, print, television)

• Branding

• Messaging and Copy

• Print and Collateral

• TV Advertising / Commercials

• Radios Ads

• Outdoor Ads / Billboards

• Direct Mailings

• Newspaper Ads

Within these two areas, depending on who you hire, there may be overlap. A digital marketing consultant may be able to help with your messaging and branding as well, for example. If your website and search engine marketing are a top priority for your digital marketing strategy, hiring a digital marketing consultant would definitely be the best course of action.

Digital Marketing Strategies

An experienced digital marketing consultant will develop digital marketing strategies based on a lot of data and previous experiences with clients across various industries, which takes much work to achieve with an in-house marketing team. Whether it’s SEO or social media ads, a digital marketing consultant will advise you on what strategies and channels your business needs to focus on, knowing what has worked for many other companies. Without a digital marketing consultant, many businesses miss out on new digital marketing strategies and channels, often wasting advertising budget in guesswork and testing different approaches without proper guidance. Using a digital marketing consultant will reduce the guessing that goes into your digital strategy.

Digital Marketing Consultants Can Provide Insights and Training to Your In-House Marketing Team

If you have an in-house marketing team, bringing in a digital marketing consultant can add value. In this case, a digital marketing consultant can guide your internal resources in the right direction. Often, in-house teams need more data and insights to create actionable plans, as they're too focused on the day-to-day. A digital marketing consultant can develop a detailed marketing plan and get your team working on the right items in the right way. Adding a new, expert perspective to your digital marketing strategy can empower your team to acquire new skills and get them to think outside the box.

Does a Digital Marketing Consultant Actually Do the Work?

This is a great question you might want to ask yourself about your needs and to ask a digital marketing consultant when you're conducting interviews. If you have an in-house team, you may want a digital marketing consultant who guides and trains your team. Other businesses may be looking for a more hands-on type of digital marketing consultant who can do more than offer expert advice and build action plans; they want someone who can implement the digital marketing strategy they've created.

If you’re looking for a digital marketing consultant who can both develop and execute the plan, be sure you're upfront with those expectations. Some digital marketing consultants offer high-level consulting focusing on strategy, turning it over to your team to implement, while others can also handle the implementation. For example, if you’re looking for an SEO consultant to help with your SEO campaign, you will need someone with multiple skill sets to implement the strategy, including coding, copywriting, and more. Many consultants will have a trusted network of experts in different areas who can help you bridge any skill gap. A comprehensive digital marketing campaign isn’t usually a one-person job that an individual consultant can handle alone.

Remember, your digital marketing consultant isn’t a full-time employee, they are a partner in your business. Someone who can guide you in the right direction and advise you and your marketing manager about the best practices while also doing some of the work.

Who Hires a Marketing Consultant

Businesses of all sizes, from start-ups to Fortune 500 companies, use marketing consultants in different ways. Whether your digital marketing goals are brand awareness or developing branding to get your business off the ground, you’re never too small or big to benefit from a professional digital marketing consultant.

How Much Does a Marketing Consultant Cost?

A digital marketing consultant often bills hourly with a monthly retainer, meaning you choose how many hours you need and are invoiced each month for those hours. Hourly rates in Ireland can range from €75-€250+ an hour. If you want a seasoned professional who can bring unique value and expertise to your business, you can expect to pay €100-€175 an hour in Dublin. The value of a digital marketing consultant is in their experience; a digital marketing consultant with many years of experience will always be more expensive than someone just getting started in the field.

What Skills Should I Look for in a Digital Marketing Consultant?

Remember, this person will be part of your team, so just like hiring an employee, your digital marketing consultant must fit in with your company culture and have the skills you need.

I recommend looking for a digital marketing consultant with the following skills:

• Strong critical and creative thinking

• Clear communication skills

• Digital marketing management skills to guide your team effectively

• Experience in content marketing and copywriting

• Hands-on experience in creating and managing the digital marketing channels you feel your campaign needs the most

If you have any questions about hiring a digital marketing consultant or need help with your campaigns, call me and request a proposal.