"Working with Alessandro transformed our digital marketing."
Camila de CastejaMarketing Director at myTomorrows
Want to get more from your Google Ads budget? With over 20 years of experience, including time on the Google Search team, and as a certified Google Partner, I help small Irish businesses run high-impact, cost-effective campaigns that deliver real results. You get expert support with setup, keyword targeting, conversion tracking, and ongoing optimisation, all designed to make every euro count.
Trusted by startups and small businesses in Dublin and across Ireland
Show up when people are ready to buy and keep control over your budget
I build tightly targeted campaigns around high-intent keywords, so your ads appear when people are ready to convert, not just browse. That means better results and more valuable clicks.
You’ll stay in control of your spend with campaigns focused on real outcomes. I provide regular check-ins, transparent reporting, and ongoing optimisation tailored to your goals.
You’ll always understand how your campaigns are performing, what’s being adjusted, and where to focus next with clear, jargon-free updates that keep everything on track.
Thinking about using Google Ads for your small business? It’s a powerful way to connect with customers right when they’re searching for what you offer. It’s the right fit if:
With expert support, Google Ads for small businesses becomes a targeted, data-driven tool for growth without the complexity of managing it alone.
Whether you're just starting with paid search or want to improve your current results, I help small businesses in Dublin run focused Google Ads campaigns that do more than generate clicks, they drive real leads and sales.
Google Ads puts your business in front of people searching for exactly what you offer. I’ll create a focused campaign with precise keyword targeting, compelling ads, and high-converting landing pages, so you turn search intent into qualified leads.
Start generating leads with targeted Google Ads campaigns.
If your Google Ads are driving traffic but not conversions, I’ll audit your campaigns to uncover what’s going wrong, from poor keyword targeting to weak ad copy or misaligned landing pages. Then I’ll fix the gaps so your ads start delivering leads, not just impressions.
Get more leads from the traffic you’re already paying for.
Already seeing some results but unsure how to grow further? I’ll help you scale strategically with improved audience targeting, optimised bidding, and accurate conversion tracking. That way, you generate more qualified leads while keeping costs under control and avoiding common scaling pitfalls.
Drive more leads without increasing your costs.
As a specialist in Google Ads for small businesses in Dublin, I help you get more from your budget with campaigns that drive more enquiries, sales, or bookings with precise targeting and ongoing optimisation to reduce wasted spend.
I help small Dublin businesses turn clicks into leads with ad campaigns that target the right searches, reduce wasted spend, and deliver more enquiries at a better cost.
Identify where your current campaigns are leaking budget and missing opportunities.
Keyword match types and search intent
Targeting settings and exclusions
Ad copy performance and relevance
Conversion tracking accuracy and lead attribution
Launch campaigns that connect with people actively searching for your service.
Define high-intent audience segments
Choose bidding and budget strategies that fit your goals
Write ad copy and design landing pages that drive enquiries
Refine based on what’s working to increase enquiries without raising your spend.
A/B test ad variations and landing pages
Adjust bids and targeting for top-performing segments
Track cost per lead, conversion rate, and lead quality
Whether you’re starting from scratch or want to improve existing campaigns, I’ll help you run targeted, cost-effective search and display ads on Google.
"Working with Alessandro transformed our digital marketing."
Camila de Casteja"Alessandro's expertise in SEO, digital marketing, and web project management is exceptional."
John Maguire"Alessandro is knowledgeable, open minded, and great to work with."
Alice Fasciani"Alessandro took the time to understand our business and goals. He delivered results within the agreed timeline and we've since seen an increase in traffic and ROI on our Google Ads budget."
Conor Keogh"Alessandro would add value to any team; authentic, highly motivated, dedicated and a skilled digital marketing leader. Always a pleasure to work with."
Lia Bresnihan"Alessandro is a great manager with all the knowledge and soft skills needed for the job. His expertise in e-commerce and digital marketing added a lot to my experience and always showed great results in the company."
Felipe Toffolo"Alessandro is someone I've known for over a decade. His impressive skills and rich experience in SEO have always stood out. If you're looking for a seasoned marketer who's great with numbers and logical thinking, Alessandro should be your go-to guy. He's the one for the job."
Thierry De Marre"Alessandro provides extremely valuable SEO and digital marketing expertise and insights. He has a keen ability to explain each step of building and implementing a digital marketing plan and measuring the results. He is a natural at coaching, and I learned so much from him! He is also a pleasure to work with."
Erin Moriarty Wade"Alessandro is one of those persons that doesn't get lost in details or buzzwords. He has more than enough experience to understand what is needed and what not to make a project a success. He communicates his ideas clearly towards the team that then can do what is necessary to deliver results."
Sven Van Den BroeckI’m Alessandro, a freelance SEO and digital marketing consultant based in Dublin. I’ve worked in digital for over 20 years, including time on Google’s Search Quality team. I help startups and small businesses get seen online and bring in more leads.
When you work with Hello Digital, you work with me. I plan and manage everything myself, so you always know what’s being done and what to expect.
I work with Irish startups, small businesses, and growing teams that want better results from digital marketing. Whether you’re building your presence from the ground up or looking to scale without the overhead of a full agency, I offer clear, expert support that fits your stage and goals.
New Irish businesses that need to build visibility from day one. I help startups create a solid digital foundation with SEO, content, and paid campaigns designed to attract the right audience early, so you can grow with purpose, not pressure.
Trades, services, and professionals across Ireland who want to appear in local searches and drive more enquiries. I help you optimise your local presence across maps, listings, and location-based keywords so nearby customers can easily find and choose you.
Small marketing teams or business owners ready to scale but without the time or headcount to manage digital channels alone. I step in with expert strategy, hands-on support, and clear priorities without the layers of a traditional agency.
Irish e-commerce stores, SaaS platforms, and digital and AI-first brands that want to grow traffic and increase conversions. I help online businesses sharpen their SEO, improve product visibility, and run campaigns that bring in more qualified visitors.
I help Dublin small businesses run high-impact Google Ads campaigns that convert traffic into leads with targeting and tracking that works.
Google Ads is Google’s pay-per-click advertising platform. It allows your business to appear at the top of search results when people are actively looking for services like yours, helping you reach potential customers at the exact moment they’re ready to act.
Most small businesses I work with in Dublin start with monthly budgets between €500 and €1,500. Your budget will depend on your industry, goals, and how competitive your target keywords are. I’ll help you allocate your budget where it delivers the most value.
You can often start seeing leads within days of launching your campaign. I’ll assess your current setup and provide a clear timeline based on your goals, competition, and the channels we use, so you know what to expect.
Both. I can fully manage your campaigns — from initial strategy and setup to ongoing optimisation or provide support and reviews for your in-house team. The approach is flexible to fit how you prefer to work.
Yes. I offer Google Ads audits and ongoing management to fix wasted spend, refine targeting, improve keyword strategy, and increase your campaign’s return on investment. I’ll show you what’s working, what’s not, and how to get better results.
Definitely. You’ll get clear, easy-to-understand reports that show what you’re spending, how many clicks and conversions you’re getting, and what your cost per lead is. Transparency is built into every step.
Yes. I take care of keyword selection, audience targeting, and writing compelling ad copy. Everything is based on what your ideal customers are searching for and tailored to drive clicks and conversions.
Absolutely. Google Ads is a great tool for local lead generation, especially for trades, professional services, and small businesses. With the right setup, it delivers highly targeted traffic without wasted spend.
Search ads appear when someone types a related query into Google, perfect for capturing intent. Display ads show visually across websites, apps, and YouTube. For small businesses focused on leads, I usually recommend starting with Search ads for faster, more targeted results.
Book a free consultation. I’ll take a quick look at your business, goals, and current setup, then suggest the best way to move forward with Google Ads and start generating results.
Let’s find out. I’ll check your goals and explain how ads could help or if another channel might be a better fit right now.