7 Effective Tips For SEO For Architects
You designed the perfect building. It’s sleek. It’s modern. It’s got that “wow” factor.
But if your website is sitting on page 10 of Google, guess what?
Nobody’s going to see it.
That’s why SEO matters.
Because what’s the point of having a stunning portfolio if no one can find it?
So, let’s fix that. Here are 7 SEO tips for architects that’ll get your site ranking higher—without the headache.
1. Find the Right Keywords (AKA What People Actually Search For)
Think of keywords as the words potential clients type into Google. If you’re not using the right ones, you’re invisible.
Here’s how to get it right:
Use Google Keyword Planner to find what people search for in your area
Go for longer phrases like “modern home architect Dublin” (less competition = higher ranking)
Check what your competitors rank for and borrow their best keywords
Answer real client questions: “How much does an architect cost in Ireland?” is gold for SEO
Pro tip: If no one outside your office knows what a "parametric design solution" is, don’t make it your main keyword. Keep it simple.
2. Optimise Your Website (Yes, This Stuff Matters)
Google loves a well-organised site. If yours is a mess, it won’t rank.
Here’s what you need to improve you on-page SEO:
Page titles with your keywords front and centre
Meta descriptions that actually describe the page (not just "Welcome to our website")
Alt text on images—Google can’t see your beautiful designs, so tell it what they are
URLs that make sense (not “yourwebsite.com/page123xyz”)
Example:
Bad URL: yoursite.com/p=8574
Good URL: yoursite.com/modern-home-designs
Small tweaks. Big impact.
3. Get Google to Love You Locally
Most clients want an architect near them. That’s where local SEO comes in.
Claim your Google Business Profile and fill it out properly
Use local keywords (“Dublin architect” instead of just “architect”)
Get reviews from happy clients (Google trusts businesses with lots of stars)
Make sure your contact info is the same everywhere (Google hates inconsistency)
Bonus: If you add an embedded Google Map to your contact page, Google really likes that.
4. Backlinks: Get Other Websites to Vouch for You
Backlinks = other websites linking to yours.
And Google? It loves this.
So how do you get them?
Guest post on architecture blogs
Submit your work to design magazines and awards
Get listed in Irish business directories (Golden Pages, LocalPages, etc.)
Team up with builders and designers. They link to you, you link to them
More links = more Google trust = better rankings.
5. Create Content People Actually Want to Read
Your website isn’t just a portfolio.
It’s a tool to attract clients.
The best way? Content that answers their questions.
“How to design a small home with big impact”
“Top 5 architecture trends in Ireland”
“How much does an architect cost in Dublin?”
Write useful, engaging content and Google will send people your way.
(Bonus: It makes you look like the expert you are.)
6. Make Your Website Mobile-Friendly (Or Watch Visitors Leave)
Most people search on their phones. If your site loads like it’s stuck in 1999, they’ll bounce.
Make sure your pages load in under 3 seconds
Use big, easy-to-tap buttons (tiny links = frustration)
Check that your images resize properly on small screens
If people can’t use your site on their phone, they won’t use it at all.
Need help with technical SEO?
Book a free SEO consultation today.
7. Track Your SEO (Because Guessing is Not a Strategy)
If you don’t track your SEO, how do you know what’s working?
Good news: Google gives you free tools to measure your progress.
Google Analytics – See how many visitors your site gets and what they do
Google Search Console – Find out what keywords bring people to your site
Keyword tracking – Watch how your rankings change over time
Check these at least once a month. Adjust as needed. Win.
The Bottom Line
SEO isn’t magic. It’s just strategy.
And now? You’ve got the strategy.
So pick one of these tips and start today.
More rankings. More traffic. More clients.
Let’s go.
FAQs
1. What is SEO for architects?
It’s how you get your website to rank higher on Google so more clients can find you.
2. How can architects improve local SEO?
Set up your Google Business Profile, get client reviews, and use local keywords like “Cork architect” instead of just “architect.”
3. What SEO tools should architects use?
Google Analytics, Google Search Console, and Google Keyword Planner are must-haves.
4. How important is content for SEO?
Very. Good blog posts, case studies, and project pages help you rank higher and attract clients.
5. How can I track my SEO results?
Use Google Analytics and Search Console to track website traffic and keyword rankings.
