PPC Consultant DUblin.
Drive targeted traffic and achieve measurable results with tailored PPC campaigns. From paid search and shopping ads to social media advertising, I help your business reach the right audience, maximise ROI, and achieve your digital marketing goals.
creating tailored PPC strategies for your business.
From targeted Google Ads campaigns and engaging social media advertising to impactful display advertising, I craft strategies that connect your business with the right audience at the right time. Using data-driven insights and a tailored approach, I help drive meaningful engagement, increase conversions, and maximise your return on investment.
Why invest in PPC advertising.
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Increased online visibility
Show up at the top of search engine results and on the platforms your audience uses most. PPC ensures your business is seen by the right people at the right time, driving more traffic to your website.
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Drive high-quality leads
Attract users who are ready to engage or make a purchase. With precise targeting and tailored campaigns, PPC connects you with potential customers who are more likely to convert.
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Achieve faster results
Unlike organic strategies, PPC delivers immediate visibility and results. Whether you’re running search, social, or display ads, PPC helps you meet your goals quickly and efficiently.
PPC Services.
My PPC services align with your business goals, delivering tailored strategies that drive measurable results and support your key objectives.
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Drive targeted traffic and boost conversions with Paid Search campaigns. By appearing at the top of search engine results, you connect with users actively searching for your products or services. I design and manage Google Ads campaigns tailored to your goals, ensuring optimal performance and measurable ROI.
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Uncover inefficiencies and maximise the potential of your campaigns with a PPC Audit. By identifying wasted spend, missed opportunities, and optimisation gaps, I help you refine your approach. My audits provide actionable recommendations to improve performance and reduce costs.
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Reach and engage your audience on the platforms they use most with Social Media Advertising. Whether on Facebook, Instagram, LinkedIn, or YouTube, paid social campaigns help you build awareness, drive traffic, and boost conversions. I create and manage ads designed to resonate with your audience and deliver results.
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Expand your reach and build brand visibility with Display Advertising. By placing visually engaging ads across relevant websites and apps, you connect with potential customers at key moments. I manage programmatic campaigns that target the right audience, reduce wasted spend, and increase impact.
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Create a structured, results-focused PPC strategy for sustained growth.
I design and implement customised PPC strategies that maximise return on ad spend, ensure precise targeting, and optimise ad performance.
Why choose my PPC services.
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Personalised and transparent service
I collaborate with you to ensure frequent communication, clear KPIs, and detailed reporting. My hands-on approach keeps us aligned on your goals, ensuring your PPC campaigns deliver the best possible results while maintaining full transparency.
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Data-driven campaigns for maximum ROI
With over 20 years of experience in digital marketing, I use data and insights to design and optimise PPC campaigns tailored to your business objectives. This ensures your ads connect with the right audience, reduce wasted spend, and deliver measurable results.
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Expert PPC management across channels
From Google Ads and social media advertising to display advertising, I manage campaigns that maximise performance across platforms. My in-depth knowledge of diverse PPC channels ensures your campaigns are expertly executed and deliver consistent ROI.
What my clients say.
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“Alessandro's expertise in digital marketing, SEO, and web project management is exceptional.”
John Maguire, Chief Executive Officer, TripAdmit
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“Working with Alessandro transformed our digital marketing.”
Camila de Casteja, Growth Marketing Manager, myTomorrows
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“Alessandro is a natural at coaching and I learned so much from him.”
Erin Moriarty Wade, Director of Communications and Marketing, CARRA
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“Alessandro is knowledgeable, open minded, and great to work with.”
Alice Fasciani, General Manager, Kuoni Tumlare
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ppc for e-commerce
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SEO for B2B
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Paid Social for Nonprofit
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SEO for Biopharma
My approach to PPC management.
I take a comprehensive and results-focused approach to PPC management, ensuring your campaigns seamlessly integrate with your overall marketing strategy.
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The customer journey spans multiple platforms and touchpoints, making it essential to understand how each fits into your broader strategy. I use attribution modelling and data-driven insights to ensure your Google Ads, social media advertising, and display advertising work together to maximise campaign effectiveness.
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PPC management requires adaptability. I monitor performance in real time and adjust budgets across channels to reduce CPAs and maximise returns. This approach ensures your PPC campaigns remain effective and responsive to changing market conditions.
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PPC management requires adaptability. I monitor performance in real time and adjust budgets across channels to reduce CPAs and maximise returns. This approach ensures your PPC campaigns remain effective and responsive to changing market conditions.
Meet Alessandro.
I’m Alessandro Boscolo-Conway, a Dublin-based digital marketing consultant with over 20 years of experience helping businesses grow online. As a former member of Google’s Search Quality team in Dublin, I bring deep expertise in SEO, paid media, and analytics. My mission is to deliver tailored strategies and measurable results for ambitious businesses across Ireland.
FAQs about PPC.
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Pay-Per-Click (PPC) is a digital advertising model where you pay for each click on your ad. PPC campaigns, such as those run on Google Ads, social media platforms, or display networks, help your business appear in front of your target audience instantly. By driving highly targeted traffic, PPC is an effective way to boost visibility, generate leads, and achieve measurable results quickly.
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If you’re looking for immediate visibility and results, PPC is essential. It allows your business to appear at the top of search results, on social media platforms, and across display networks, ensuring your ads reach the right audience at the right time. Whether you’re launching a new product, driving sales, or building brand awareness, PPC can help you achieve your goals.
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I start by understanding your business goals, target audience, and budget. I then conduct in-depth keyword research, analyse your competitors, and select the most effective platforms, such as Google Ads or social media advertising, to craft a strategy tailored to your needs. I focus on creating campaigns that maximise ROI while maintaining transparency throughout the process.
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PPC performance is measured using key metrics such as click-through rates (CTR), cost-per-click (CPC), conversions, and return on ad spend (ROAS). I provide regular reports with detailed insights into campaign performance, helping you track progress and evaluate results against your business objectives.
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I prioritise clear communication and regular updates. You’ll receive detailed monthly reports on campaign performance and have access to regular check-ins to discuss progress and refine strategies. I’m always available to answer questions and keep you informed every step of the way.
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Yes, my PPC services are designed to scale with your business. Whether you want to increase ad spend, expand to new platforms like display advertising, or target additional audiences, I adapt strategies to align with your evolving goals and ensure sustained growth.
Get in touch.
Want to work together? Just share a few details about your project and services you’re interested in, and I'll be in touch soon. I’m excited to connect with you!