PPC Consultant in Dublin

PPC (Pay-Per-Click) advertising is an online marketing strategy where advertisers pay a fee each time one of their ads is clicked. It allows businesses to buy visits to their site, rather than earning them organically. The most popular PPC platform is Google Ads, which displays ads on search engine results pages (SERPs) and partnering websites.

PPC advertising helps increase visibility, drive targeted traffic, generate leads, and convert visitors into paying customers. It's a cost-effective way to reach potential customers and measure the impact of your marketing efforts accurately.

Keyword research identifies the most relevant and profitable keywords to bid on. Targeting the right keywords ensures your ads are shown to users actively searching for your products or services, increasing the likelihood of clicks and conversions.

The cost of PPC advertising varies depending on the competitiveness of your industry and the keywords you are targeting. My PPC services are tailored to fit your budget, ensuring you get the best return on your investment. Get in touch today to get a proposal.

The amount you should pay for PPC depends on your business goals, industry competition, and keyword costs. Generally, businesses allocate a specific budget for PPC, which can range from a few hundred to several thousand euros per month. I work with you to develop a budget that aligns with your objectives and budget, and delivers maximum ROI.

A PPC specialist manages your pay-per-click advertising campaigns. They conduct keyword research, create and optimise ad copies, design landing pages, set up and manage campaigns across various platforms, monitor performance, and continuously optimise for better results. Their goal is to maximise your ROI and ensure your ads reach the right audience.

My PPC management includes comprehensive keyword research, competitive analysis, channel strategy, and negative matching. I continuously optimise your campaigns to ensure maximum performance and cost-efficiency.

I use various PPC platforms, including Google Ads, Bing Ads, and social ads platforms like Meta Ads (Facebook and Instagram Ads), LinkedIn Ads, and more, to ensure your ads reach your target audience effectively.

PPC campaigns should be optimised regularly, ideally on a daily or weekly basis, to adapt to changing trends, competition, and user behaviour. Regular optimisations help maintain and improve campaign performance.

Yes, PPC advertising is highly effective for small businesses. It allows you to set precise budgets, control costs, and reach local audiences, promoting specific products or services and competing with larger companies in your industry.

A/B testing, also known as split testing, involves running two variations of an ad to see which performs better. It helps identify elements that need improvement, increasing engagements, reducing bounce rates, and boosting conversions.

I track key performance metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC). My custom dashboards provide detailed reports, ensuring you stay informed about the progress and effectiveness of your campaigns.

PPC advertising can yield immediate results in terms of traffic and visibility. However, achieving significant conversions and ROI may take a few weeks to months, depending on the competitiveness of your market and the effectiveness of your campaign strategy.

PPC is cost-effective because you only pay when someone clicks on your ad. This pay-per-click model ensures your budget is spent on active prospects interested in your offerings, providing a measurable and efficient marketing strategy.

During the initial setup, I conduct comprehensive keyword research, analyse your competitors, and develop a tailored strategy. I create compelling ad copies and effective landing pages, setting the foundation for a successful PPC campaign.

With over 18 years of experience in digital marketing, I offer tailored PPC solutions that drive immediate results. My data-driven approach, full transparency, and commitment to continuous optimisation ensure your campaigns achieve maximum ROI.

Yes, I provide regular, detailed reports on your campaign’s performance. My custom dashboards track key metrics and offer insights, ensuring you always know where your budget is going and how your campaigns are performing.

PPC consultants in Dublin or Ireland typically charge in one of four ways:

Per Hour

Hourly rates for PPC consultants in Dublin or Ireland range from €75 to €200, depending on the consultant’s expertise and reputation. Larger agencies often charge over €150 per hour.

Project-Based / Retainer

Some companies prefer project-based pricing. This involves setting up the account, handling technical aspects, creating evergreen campaigns, and audience setup, then charging a monthly retainer. Prices vary based on ad spend and account needs. For example, an ecommerce store may require more hours and maintenance than a dentist. Expect to pay between €500 and €2000 per month.

Percentage of Ad Spend

For large ecommerce platforms, constant account monitoring is essential for profitability. Large agencies often charge a percentage of ad spend to focus on bigger clients. Typically, this is 15% to 20% of your total ad spend.

Performance-Based

Performance-based pricing involves paying for results, such as cost per lead, instead of a flat rate. Some companies even offer profit-sharing to PPC specialists to incentivise better performance, benefiting both the company and the consultant.

Every company is different when it comes to PPC management costs. Factors like experience, company size, and client spend all play a role. Typically, smaller companies are charged an hourly rate, while larger accounts are billed a percentage of ad spend due to the significant time needed for management. I keep it simple. My fee is €100+VAT per hour. This ensures you get expert, dedicated attention without any hidden costs.