Google Ads Consultant and Ad Campaign Consulting Services

I provide Google Ads consulting services to help you get the most out of your ad spend. As an expert Google Ads consultant, I'm here to help you attract new customers and achieve your sales goals.

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Trusted by Local Irish Businesses and Leading Brands

I’ve partnered with local Irish businesses and top brands across various industries. With Hello Digital, you’re in expert hands, just like many others before you.

What to Expect from My Google Ads Consulting Services

  • Certified Google Ads consultant with over 18 years of experience in managing and optimising high-performing Google Ads campaigns for clients.

  • Detailed and fully customised Google Ads campaign recommendations and reports.

  • À la carte Google Ads consulting services and campaign audits.

  • Google Ads audit to uncover your campaign weaknesses

 

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Google Ads Consultant that Targets Your Audience and Drives Qualified Traffic to Your Website

Wondering if you're just throwing money at Google Ads just to see what happens?

For over 18 years, I've helped many businesses properly leverage paid media channels such as Google Ads to get the most out of their ad spend. My expert Google Ads consultant services will help you to identify your target audience, attract new customers, and drive relevant, qualified traffic to your website, store, or business. My Google Ads campaigns are designed to get the best return on your investment. I’ll work hard to ensure every euro you spend on the Google Ads platform delivers results.

As a specialist in multiple areas of digital marketing, I have the knowledge and expertise you need to convert your Google Ads traffic into goal completions, increased sales, phone calls,  leads, and revenue. Whether you’re curious about Google Ads for your new venture or need a professional audit of your existing Google Ads campaigns, I can help! Contact me today to discuss my Google Ads consultant services. There’s absolutely no cost or obligation to get started.

 

Alessandro Boscolo SEO Expert & Digital Marketing Consultant Dublin

I Provide PPC Management Services for the Most Popular Ad Platforms

Get Your Google Ads Consulting Proposal

It’s time to increase your Google Ads ROI. I’ll provide you with a detailed Google Ads strategy outline, showing your biggest Google Ads challenges and my solutions to fix them. Fill out the form, and I’ll get back to you in 24 hours. Or, if you’d like to discuss your project over the phone, call me today.

+353 1 263 0817

alessandro@hellodigital.ie

10 Whitworth Terrace, Drumcondra, Dublin 3, D03 E796, Ireland

What My Expert Google Ads Consulting Services Include

Want to know how my professional Google Ads consulting services work? Each business is different, so I must tailor my Google Ads consulting services to the needs of your business. Typically my Google Ads consultant services include the following items:

 

Google Paid Campaign Analysis and Implementation

As an experienced Google Ads consultant, I'll analyse your existing paid campaigns, especially those on the Google Ads platform, to fully understand their strengths and weaknesses. I'll also identify any missed opportunities or poorly structured campaigns that are causing you to waste precious ad spend. In my consultant role, I can be as hands-on or hands-off as you need me to be. I can simply consult and provide your team with the knowledge and techniques they need to improve your Google Ads campaign performance autonomously, or I can completely manage your campaign and implement my recommendations.


Google Search Network Advertising

The Google Search Network is a group of search-related apps and web properties where you can place your ads. I understand how to best leverage Google’s search network to put your ads directly in front of your audience, not just on Google but on relevant websites they frequently visit.


Ad Variation and Testing

Once a Google Ads audit is complete, I'll outline an optimisation plan, starting with what makes the most significant impact in the shortest amount of time. With ad variation and testing, I can identify small changes to your ad copy that can improve your quality score and conversions, typically with a reduced overall budget.


Monthly and Real-time Google Ads Reporting

When you work with me, you’ll always know the changes I've made to your campaigns, what I'm working on, and what I plan on focusing on next. I believe in total transparency and clear reporting processes. When I manage your Google Ads campaign, I offer one-on-one meetings as frequently as needed, and I'll create a custom dashboard for you to access your most important KPIs in real time. My reports are always customised for each of my clients.

Increase Your Google Ads ROI with Expert Consulting Services

Stop wasting your Google Ads budget on clicks that don't convert. Let's discuss your goals and challenges, and see how my Google Ads consulting services will get you the best return on your investment.

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What My Clients Say

In the ever-evolving world of SEO and digital marketing, Alessandro provides extremely valuable expertise and insights. He has a keen ability to explain each step of building and implementing a digital marketing plan and measuring the results. He is a natural at coaching, and I learned so much from him! He is also a pleasure to work with.

Erin Moriarty Wade

Erin Moriarty Wade

Director of Communications and Marketing, Childhood Arthritis and Rheumatology Research Alliance

Alessandro's expertise in digital marketing, SEO, and web project management is exceptional. He's a true professional and a great team player. His skills significantly improved our website performance and increased traffic.

John Maguire

John Maguire

CEO, TripAdmit

Working with Alessandro transformed myTomorrows' digital marketing. Initially engaged for an SEO audit, his wide expertise expanded his role to a trusted coach for our team. Alessandro understood our unique needs, creating an effective SEO plan that increased our global visibility and performance. Thanks to him, we're now able to reach more patients, healthcare professionals, and biopharma companies across the globe. I cannot recommend Alessandro enough. If you're looking to seriously enhance your SEO and achieve tangible results with your growth strategy, Alessandro is your go-to expert. He's an absolute pleasure to work with and someone you can trust for valuable advice on any topic! 100% recommend!

Camila de Casteja

Camila de Casteja

Growth Marketing Manager, MyTomorrows

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Book a free consultation to discuss your SEO and digital marketing goals. Let’s create a strategy that drives traffic, leads, and revenue for your business.

Your Google Ads Consultant in Dublin Who Gets Results

How do you drive leads and sales immediately and grow your business? One way is Google Ads. There are many benefits of paying for preferred placement at the top of Google search results, and as a Google Ads expert, I'll help you maximise your budget. While some businesses may choose to manage Google Ads campaigns in-house, there are a lot of complex strategies that inexperienced marketers may need to learn. If you don't have a marketing team, your time is far better spent running your company, so leaving this type of work to an expert makes sense. I bring professional Google Ads consulting and management solutions to your business, whether you're just starting or scaling up.

 

What Is Google Ads?

Google Ads is an online advertising platform that allows you to pay for ads that appear in search results. In other words, Google Ads is a pay-per-click (PPC) advertising channel. This means you must pay every time a visitor clicks on your ad.

Your ads appear at the top of Google search engine results pages (SERPs), above the organic search results. When shopping online, you will see advertisers at the top of the search results pages under the "sponsored ads" label. Ranking in the top 3 positions depends on how much you're willing to spend on spend on Google Ads. Websites that already get a lot of traffic from different digital marketing channels are more likely to have big budgets. But if you’re a startup, a local business, or a growing company with a limited marketing budget, you’ll need expert Google Ads strategies to compete with bigger brands within your budget and drive results.

 

What Are the Benefits of Google Ads?

When it comes to promoting your business online, there are many reasons to have campaigns on Google Ads:

  • Google processes about five billion searches every day.

  • Google Ads creates somewhere around 3.5 billion interactions daily.

  • The top three ad spots on a Google results page get about 40% of the clicks.

  • 98% of the people searching on Google will choose a business on the first page of the results.

  • You have complete control over the budget of your Google Ads campaigns, from the maximum bid on your ad to the daily spend.

  • You control how much you'll spend each month and can adjust your plan if performance metrics show that you should increase or decrease your spending.

 

Know Your Performance Goals

Ask yourself: "What do I hope to gain from your Google Ads?" For example, do you want to sell a product online? Do you want people to visit your physical store? Or do you want people to sign up for your newsletter? There are many approaches to Google Ads; knowing what you're trying to achieve is the first step.

 

How to Bid on Google Ads

You must decide what to focus on before creating a campaign in Google Ads. Think about what matters the most to your business right now:

  • Clicks: If you want to attract visitors to your website, cost-per-click (CPC) advertising is the solution. You’ll only pay when someone clicks on your Google ad and is taken to your site.

  • Impressions: Cost-per-impression (CPI) bidding is a good choice if your main goal is to boost brand awareness. When you choose this strategy, Google will show your ads according to your Impression Share target. For example, if you choose 70% on the top of the results page, Google Ads shows your advertisement at the top of the page 70% of the total possible number of times. Another option is cost-per-thousand, also known as cost-per-mille (CPM), in which you pay for every 1,000 impressions. There’s also cost-per-thousand viewable impressions (vCPM), where you pay an amount for every 1,000 times your ad is viewable.

  • Conversions: This is an advanced bidding method for the most experienced advertisers based on cost per action (CPA). An action (a conversion or acquisition) is likely a sale, but your goal could be an email sign-up. You’ll still pay for every click, but Google Ads attempts to get you as many conversions as possible at the CPA you set.

  • Video Ad Views: Cost-per-view (CPV) bidding is used when you’re trying to get eyeballs on your video. Bidding on CPV means you’ll pay for views and any other interactions, such as clicks on the calls-to-action (CTAs), companion banners, or cards.

 

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Google Ads Consulting FAQs

What Are the Most Effective Bidding Strategies for Google Ads?

When you bid on broad keywords like “hiring solutions,” you’ll get more hits from visitors just starting their search. This lets you capture their details on your landing page and send them informative content. If you don’t get a conversion immediately, you can use retargeting strategies to bring them back until they convert. On the other hand, if you bid on more specific, long-tail keywords like “software engineer hiring solutions for startups,” your search will be featured in far fewer results. Still, they will capture the attention of potential buyers you want to attract to your website. When people use long-tail keywords to search, their search intent is higher, which means they’re more likely to complete a conversion. However, remember that broad keyword search terms are less expensive than long-tail terms, which are more likely to result in sales, so it's important that you strike the right balance between broad and long-tail keywords when you create your target keyword list for Google Ads.

 

Why Are Google Ads Better than Other Ad Platforms?

With a market share exceeding 90%, Google has an advantage over its competitors. Google also has the world's largest online display ad network. Since most of  Google’s revenue comes from advertising, it keeps improving its Google Ads platform and tools for advertisers. Google Analytics, for example, is an essential digital analytics platform that can be easily linked with Google Ads, so you can quickly see how your ad campaigns are performing and make all the necessary adjustments. What makes Google Analytics even more interesting is the fact that it's free.

 

 

What Is Quality Score?

When all the most important aspects of your Google Ads campaign (keywords, ad copy, and landing pages) are set up and optimised properly, your Quality Score will improve, decreasing your cost per click and increasing the profitability of your campaigns. In turn, this helps you reach more customers while staying within your budget, increasing your return on investment (ROI). When you lower your cost per click thanks to achieving a good Quality Score, you gain more exposure, more clicks, and conversions without raising your bids. Quality Score looks at a number of aspects of your Google Ads campaign and assigns each keyword its own score. This influences your ad rankings and cost per click. The higher the Quality Score, the lower the cost per click. Some of the factors that impact your Quality Score include:

  • How relevant is your ad copy to your search query?

  • Does your Google keyword match your ad group?

  • How does your ad relate to the associated landing page?

  • What is the historical click-through rate (CTR) of the ad?

  • How does your overall account perform?

Given the complex nature of Quality Score, you might want to get advice from a Google Ads expert. When you work with me, I'll help you increase your Quality Score by:

  • Using smaller targeted ad groups to segment your campaigns and enhance your ad relevance.

  • Optimising the ad copy to increase the click-through rate (CTR).

  • Optimising landing pages to enhance relevance, engagement, and conversions.

  • Enhancing the user experience by increasing your page speed.

 

What Are the Key Components of a Successful Google Ads Campaign?

Before creating your ad, ensure you have a well-designed landing page built to engage and convert. Your landing page needs to feature your target keywords, concisely communicate your message and give your visitors the information they need to make a purchase decision or complete any other desired action. A great landing page will increase your campaign’s conversion rate and, in turn, your Quality Score. Once you have nailed your landing page design and copy, go ahead and write the copy for your ad. Effective ad copy needs to include the following:

  • Attention-grabbing headlines
  • Clear, and compelling descriptions
  • Keyword-rich headlines and description
  • A clear and concise call to action (CTA)

 

Does Google Ads Really Work?

Yes, when implemented and managed properly, Google Ads can provide an excellent return on investment. Google Ads' continued profitability for many advertisers across industries and the fact that most advertisers say they plan to include Google Ads in their digital marketing campaign mix are clear indicators of how effective Google Ads are for any type of business and budget.

 

Can I Afford to Pay for Google Ads?

While many keywords might be too expensive for you to bid on with your current budget limitations, there are also plenty of affordable keyword options that can be equally effective in driving new business. Remember, you set the amount you spend each month and you can run your ad for a portion of the month or use a broad term at the start to get data and learn more about what type of budget you'll need to invest for your business to be successful with Google Ads.

 

What's the Difference between Google Ads and Google AdWords?

Google AdWords was the original name for Google’s paid search advertising platform. As Google expanded to allow video ads, remarketing ads, and display ads, they felt that a product name including “words” didn't convey the variety of their advertising solutions effectively, so they dropped "word" and renamed the platform Google Ads. It’s basically the same platform with a new name, extra marketing features, and tools for advertisers to promote their solutions on Google's network.

 

What's Included in My Google Ads Consulting Services

As an expert Google Ads consultant, I offer the following services:

  • Google Ads campaign audit and budget analysis

  • Keyword research and planning

  • Competitor ads review

  • Landing page creation and optimisation

  • Google Ads campaign set up

  • Google ad copy creation and testing

  • Conversion rate optimisation and digital analytics

  • Ad copywriting and landing page content review and modifications

  • Google Analytics review

  • Bid strategy and ongoing bid adjustments

  • Daily management by a certified Google Ads professional.

  • Expert digital marketing consulting

  • And much more.

 

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Why Choose My Google Ads Consulting Services?

With over 18 years of experience in search marketing, I provide expert Google Ads consulting services that help you drive more conversions and increase your return on ad spend. Talk with me today about your Google Ads goals, and let's make this happen.

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