Digital Analytics Consultant DUblin.

Turn your data into actionable insights with tailored digital analytics solutions. I help businesses track performance, measure success, and make data-driven decisions that drive growth and improve ROI.

Delivering Actionable Insights Through Digital Analytics.

Effective data and analytics are the foundation of any successful marketing strategy. I work closely with you to understand your goals and challenges, creating customised strategies that provide clarity and help you optimise your performance.

Why invest in digital analytics.

  • Measure what matters

    Track key performance indicators (KPIs) to understand what’s working and where improvements are needed. Digital analytics provide clarity on how your efforts impact your business goals.

  • Make data-driven decisions

    Eliminate guesswork by leveraging actionable insights. With accurate digital analytics and conversion tracking, you can make informed decisions that optimise performance and maximise ROI.

  • Optimise Digital Marketing Campaigns

    Identify strengths, weaknesses, and opportunities within your campaigns. Digital analytics help you refine your digital marketing strategies to improve results and achieve sustained growth.

Digital analytics Services.

I provide tailored digital analytics services to help you track, measure, and optimise your marketing efforts. From accurate data collection to actionable insights, I ensure your analytics drive smarter decisions and better results.

  • Set up and configure tools like Google Analytics, Google Tag Manager, and custom dashboards to track the metrics that matter most. I ensure your data is accurate and actionable.

  • Gain actionable insights to optimise your digital strategy.
    I set up, configure, and analyse Google Analytics data to help you understand user behaviour, track key metrics, and make data-driven marketing decisions.

    Explore Google Analytics services

  • Monitor, troubleshoot, and improve your website’s search performance.
    I help businesses track rankings, fix indexing issues, and optimise their websites using Google Search Console insights to enhance visibility and drive growth.

    Explore Google Search Console services

  • Streamline tracking and improve data accuracy.
    I help businesses implement, manage, and optimise Google Tag Manager to ensure accurate tracking, efficient tag deployment, and better measurement of marketing efforts.

    Explore Google Tag Manager services

  • Uncover insights hidden in your data. I analyse website traffic, user behaviour, and campaign performance to identify trends, opportunities, and areas for improvement.

  • Stay on top of your performance with tailored dashboards and detailed reports. I create easy-to-understand visualisations that provide clarity and keep you informed.

  • Understand which marketing efforts drive the most value. I help you measure the ROI of your campaigns and improve attribution to allocate your budget effectively.

Why choose my digital analytics services.

  • Tailored to your business

    I design digital analytics solutions that align with your goals, ensuring you focus on the metrics that matter most to your success.

  • Actionable insights

    I don’t just provide data—I deliver insights and recommendations that help you make informed decisions and drive growth.

  • Transparent communication

    With regular updates and clear reports, I ensure you always know how your marketing efforts are performing and where to focus next.

What my clients say.

  • “Alessandro's expertise in digital marketing, SEO, and web project management is exceptional.”

    John Maguire, Chief Executive Officer, TripAdmit

  • “Working with Alessandro transformed our digital marketing.”

    Camila de Casteja, Growth Marketing Manager, myTomorrows

  • “Alessandro is a natural at coaching and I learned so much from him.”

    Erin Moriarty Wade, Director of Communications and Marketing, CARRA

  • “Alessandro is knowledgeable, open minded, and great to work with.”

    Alice Fasciani, General Manager, Kuoni Tumlare

  • ppc for e-commerce

  • SEO for B2B

  • Paid Social for Nonprofit

  • SEO for Biopharma

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My approach to Digital Analytics.

I believe data should simplify, not complicate. My approach combines expertise, clarity, and collaboration to help you unlock the full potential of your analytics.

  • I work closely with you to identify your key objectives and challenges, ensuring every solution is tailored to your business.

  • Proper setup and tracking are essential for reliable analytics. I ensure your data collection processes are accurate, comprehensive, and aligned with your goals.

  • Raw data is only useful if it leads to action. I transform complex metrics into clear, actionable insights that help you optimise performance and grow your business.

Meet Alessandro.

I’m Alessandro Boscolo-Conway, a Dublin-based digital marketing consultant with over 20 years of experience helping businesses grow online. As a former member of Google’s Search Quality team in Dublin, I bring deep expertise in SEO, paid media, and analytics. My mission is to deliver tailored strategies and measurable results for ambitious businesses across Ireland.

FAQs about Digital Analytics.

  • Data and analytics involve tracking, measuring, and interpreting marketing performance metrics. By analysing data from tools like Google Analytics, businesses can understand user behaviour, optimise campaigns, and achieve better results.

  • Yes, data and analytics are crucial for understanding the effectiveness of your marketing efforts. They help you make informed decisions, allocate resources effectively, and improve overall performance.

  • I start with a detailed setup of tools like Google Analytics and Google Tag Manager, ensuring tracking is aligned with your goals. I test and validate configurations to make sure the data collected is accurate and actionable.

  • Success is measured through metrics like conversions, click-through rates, and return on ad spend (ROAS). I provide reports that show how your campaigns are performing and where improvements can be made.

  • Yes. My services are designed to grow with your business. Whether you’re launching new campaigns, expanding to new markets, or introducing additional platforms, I can adapt your analytics strategy to meet your needs.

Get in touch.

Want to work together? Just share a few details about your project and services you’re interested in, and I'll be in touch soon. I’m excited to connect with you!