PPC Strategy Consultant DUblin.
Maximise your paid advertising performance with a data-driven PPC strategy. I create customised PPC plans that optimise ad spend, improve targeting, and drive high-quality conversions.
Creating a tailored PPC strategy for your business.
A successful PPC strategy is about more than just running ads—it is about reaching the right audience at the right time with the right message. I develop customised PPC strategies that align with your business goals, ensuring efficient budget allocation, precise targeting, and measurable results.
Why Invest in a PPC Strategy.
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Maximise Return on Ad Spend
Ensure every euro spent is driving the highest possible return with a well-structured PPC approach.
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Reach the Right Audience
Use precise targeting, keyword optimisation, and audience segmentation to attract high-intent customers.
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Scale Efficiently and Sustainably
Create a strategy that adapts to performance, allowing you to scale effectively while maintaining profitability.
PPC Strategy Services.
A strong PPC strategy ensures that every euro spent on ads delivers measurable returns. My PPC strategy services help businesses create structured, data-driven paid advertising plans that maximise conversions, reduce wasted spend, and scale profitably.
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Identify opportunities to optimise ad performance and reduce wasted spend.
I conduct a detailed PPC audit to assess current performance, analyse competitors, and develop a strategic roadmap for improvement. -
Ensure your ads reach the right people with precision targeting.
I research high-intent keywords, audience segments, and competitor trends to refine your PPC campaigns for maximum impact. -
Build an efficient and scalable PPC campaign framework.
I design and structure campaigns for Google Ads, social media, and display advertising to optimise performance and maximise ROI. -
Craft compelling ads that convert.
I develop high-converting ad copy, creative assets, and A/B testing plans to enhance engagement and drive results. -
Refine and scale campaigns based on real-time data.
I monitor key PPC metrics, adjust bids, and optimise targeting to ensure your campaigns consistently deliver strong results.
Why Choose My PPC Strategy Services.
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Data-Driven and ROI-Focused Approach
I prioritise performance metrics and data insights to optimise ad spend and improve conversion rates.
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Customised Strategy for Your Business
Every PPC strategy is tailored to your industry, audience, and goals to ensure maximum impact.
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Transparent Reporting and Ongoing Optimisation
I provide clear, actionable reporting and continuous improvements to drive long-term PPC success.
What my clients say.
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“Alessandro's expertise in digital marketing, SEO, and web project management is exceptional.”
John Maguire, Chief Executive Officer, TripAdmit
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“Working with Alessandro transformed our digital marketing.”
Camila de Casteja, Growth Marketing Manager, myTomorrows
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“Alessandro is a natural at coaching and I learned so much from him.”
Erin Moriarty Wade, Director of Communications and Marketing, CARRA
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“Alessandro is knowledgeable, open minded, and great to work with.”
Alice Fasciani, General Manager, Kuoni Tumlare
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ppc for e-commerce
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SEO for B2B
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Paid Social for Nonprofit
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SEO for Biopharma
My Approach to PPC Strategy.
An effective PPC strategy requires ongoing optimisation and strategic planning. My approach ensures your campaigns are structured for efficiency, targeted for conversion, and continuously optimised for growth.
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I start by analysing your business, competitors, and target audience to develop a strategic PPC roadmap.
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I build and launch PPC campaigns across Google Ads, social media, and display networks, optimising for performance and efficiency.
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I track key performance indicators, refine targeting, and adjust bidding strategies to ensure long-term PPC success.
Meet Alessandro.
I’m Alessandro Boscolo-Conway, a Dublin-based digital marketing consultant with over 20 years of experience helping businesses grow online. As a former member of Google’s Search Quality team in Dublin, I bring deep expertise in SEO, paid media, and analytics. My mission is to deliver tailored strategies and measurable results for ambitious businesses across Ireland.
FAQs about PPC Strategy.
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A PPC strategy is a structured plan to optimise paid advertising campaigns, ensuring they reach the right audience, maximise conversions, and deliver a strong return on investment.
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Without a clear strategy, PPC campaigns can waste budget and fail to generate meaningful results. A well-defined strategy ensures efficient spending and higher conversion rates.
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I analyse your business goals, target audience, and competitive landscape to develop a tailored strategy focused on efficient budget allocation, precise targeting, and measurable results.
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I create PPC strategies for Google Ads, social media platforms (Facebook, Instagram, LinkedIn, YouTube), and display advertising networks.
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I continuously monitor campaigns, adjusting bids, keywords, and targeting based on real-time data to maximise performance and return on ad spend.
Get in touch.
Want to work together? Just share a few details about your project and services you’re interested in, and I'll be in touch soon. I’m excited to connect with you!