Is AI writing good for SEO?
AI writing for SEO?
Good idea or a fast track to Google’s naughty list?
Short answer: It works, if you do it right.
Long answer? Well, keep reading.
AI Writing and SEO: Does It Actually Help?
Let’s be real. AI writing tools are everywhere.
People are using them to crank out blog posts, product descriptions, even entire websites.
But does Google actually like AI-generated content?
Yes, if it’s useful.
Google doesn’t care whether a human or a machine wrote your content.
What it does care about is whether it’s actually good.
If your AI-generated content sounds like a Wikipedia page written by a robot on autopilot, it won’t rank.
If it’s helpful, engaging, and well-edited?
That’s a different story.
How AI Writing Helps With SEO
AI writing tools aren’t magic, but they can give you an edge.
Here’s why:
1. It Saves You Time
Writing a blog post from scratch? Hours.
Letting AI draft it for you? Minutes.
AI speeds up the boring stuff:
Generating outlines
Filling in content gaps
Suggesting keywords
Avoiding writer’s block
You get more done, faster. Simple.
2. Better Keyword Optimisation
AI tools scan tons of content to figure out which keywords matter.
Then they place them exactly where Google expects to see them.
Goodbye keyword stuffing.
Hello natural, SEO-friendly writing.
3. More Content = More Traffic
Want to scale up your content strategy?
AI lets you publish more without burning out.
Google loves fresh content.
More pages = more chances to rank.
Just don’t go full robot.
People can smell AI content that’s been rushed out with zero edits.
4. Helps With Content Gaps
AI tools don’t just regurgitate information.
They also find gaps in your content.
What questions are people asking?
What topics are missing from your site?
What extra info would make your content better?
AI helps fill in the blanks so your content is more useful, which means better rankings.
The Downsides of AI Writing for SEO
AI isn’t perfect.
If you just copy-paste whatever it spits out, expect disaster.
Here’s what AI writing can’t do (yet).
1. It Lacks Personality
AI writes in a way that sounds… fine.
But "fine" doesn’t cut it.
People want personality, opinions, real-life examples.
AI struggles with that.
2. It Can Be Repetitive
Ever seen an AI-generated article that says the same thing five different ways?
Yeah, not great for SEO.
Google doesn’t want fluff.
It wants depth—real insights, real expertise.
3. Google Might Penalise It If You’re Lazy
Google’s stance on AI content?
“If it’s useful, go for it.”
“If it’s spam, good luck ranking.”
This is where E-E-A-T comes in:
Experience: Have you actually done this thing you’re writing about?
Expertise: Do you know what you’re talking about?
Authoritativeness: Are you a trusted source?
Trustworthiness: Can readers rely on your info?
AI content without human input lacks these things.
Google knows.
If your Google SEO has been impacting by an algorithm update or you’re struggling to recover from a penalty, get in touch today for a free consultation.
How to Use AI Writing for SEO (Without Getting Wrecked)
Want to rank with AI content?
Do this:
1. Use AI as a Helper, Not a Replacement
Let AI do the boring stuff (drafts, research, outlines).
YOU handle the fun stuff (editing, adding personality, real insights).
2. Prioritise People-First Content
Google’s Helpful Content Update targets low-quality AI content.
If your post sounds robotic, rewrite it.
Add personal experiences
Use humour
Write like you talk
3. Mix AI With Human Editing
Even the best AI-generated content needs a human touch.
Here’s what to do:
Check facts (AI makes stuff up… a lot).
Reword unnatural sentences (AI loves weird phrasing).
Add unique insights (AI can’t replace real expertise).
4. Use AI for Keyword Research
SEO tools like Writesonic, SEO.AI, and KoalaWriter can:
Find the best keywords
Suggest related search terms
Show what your competitors are ranking for
Let AI do the data work.
Then write naturally around those keywords.
The Best AI Tools for SEO Writing
Want to give AI writing a shot?
Try these:
1. Writesonic
Great for quick blog drafts and product descriptions.
Needs heavy editing, but saves tons of time.
2. SEO.AI
Perfect for keyword research and content optimisation.
Good for making AI-written content sound more natural.
3. KoalaWriter
A solid SEO-focused AI writer.
Decent at producing readable drafts that don’t feel too robotic.
How to create good SEO content with AI?
AI can help with SEO, if you use it right.
Bad AI content = Google penalty.
Good AI content + human touch = Better rankings.
Use AI to speed up content creation.
But never rely on it 100%.
Want to rank?
Be helpful. Be original.
And most importantly… sound like a human.
FAQs
1. Can AI writing improve SEO?
Yes—if it’s useful, well-edited, and not spammy.
Google doesn’t punish AI content if it helps users.
2. Will Google penalise AI-generated content?
Only if it’s low-quality or spammy.
Use AI as a helper, not a copy-paste machine.
3. How can I make AI content sound more human?
Edit heavily
Add personal experiences
Use humour and storytelling
4. What’s the best AI tool for SEO content?
Writesonic, SEO.AI, and KoalaWriter are all great choices.
5. Should I use AI for all my content?
Nope.
AI should assist you, not replace you.
Want SEO content that actually ranks?
Mix AI speed with human creativity.
Want to chat about AI writing, SEO, or how to outrank your competition?
Whether you're an SEO specialist, copywriter, or just someone who loves geeky content talk—let’s connect!
Drop me a message, and let’s see how we can boost your rankings together.
