Scaling Organic Growth for Viata with SEO Content and Link Building.

Services

SEO Content Strategy + Link Building

Sector

E-commerce online pharmacy

Scope

Long-term organic growth across high-intent keywords

The Problem.

Viata had all the right products.

But no one was finding them on Google.

Like having a party - and forgetting to send invites.

Loads of products.

Loads of potential.

But not enough content.

And even less authority.

They were invisible for the big money keywords.

Especially the ones with people ready to buy now.

They needed proper SEO content.

And backlinks that Google actually cares about

Here is what I did.

Alright. Time to roll up sleeves and get Viata showing up where it matters.

Here’s the game plan I ran with:

Step 1: Plan content like a boss.

  • Researched keywords that people actually search

  • Focused on the juicy ones with high buying intent

  • Found the holes in their content like a detective with caffeine

Step 2: Gave writers actual direction

  • Wrote SEO briefs that didn’t leave anything to the imagination

  • Clear structure

  • Strategic keyword targeting

  • Content Google eats up like biscuits

Step 3: Gave old content a glow-up

  • Optimised what was already there

  • Fixed internal links

  • Helped Google crawl it like a spider on Red Bull

Step 4: Got links the manual way

Step 5: Tracked everything

  • Keyword growth

  • Traffic spikes

  • Backlink wins

  • The works

Growth of Keywords Ranking on Google’s First Page Over 6 Months

Key actions taken.

  • Found the keyword gold.

    Dug into what people were actually searching.

    Not just traffic. But intent.

    The kind that turns into sales.

  • Built a content roadmap.

    Planned out what to write.

    When to write it.

    And where it should live on the site.

  • Wrote SEO briefs that gave direction.

    No vague nonsense.

    Just clear structure.

    Target keywords.

    Internal link targets.

    And headers that work.

  • Gave old content a second life.

    Tuned up what was already on the site.

    Tightened copy.

    Fixed internal links.

    Made it Google-ready.

  • Ran manual outreach for quality links.

    No spam.

    No networks.

    Just quality sites.

    And actual relevance.

  • Tracked what mattered.

    Traffi.

    Rankings.

    Backlinks.

    No vanity metrics.

    Just results.

The Impact.

  • More people found Viata through Google without even searching their name.

    That’s visibility!

    Built through content and links.

  • Viata started ranking for more money terms.

    The kind of searches that lead to clicks and conversions.

    Not fluff.

  • These weren’t spammy or random.

    We got links from trusted, relevant websites.

    Built their credibility in Google’s eyes.

  • The right pages ranking in the right place for searches that actually drive sales.

  • I cleaned up how content was linked across the site.

    Made it easier for users to navigate.

    And for Google to crawl.

  • Google could now find, understand, and index their most important pages.

    No more buried product pages left unseen.

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