Boosting Online Donations for Barretstown with Paid Social Ads.
Services
Social media advertising, multichannel digital marketing consulting, online donation experience redesign
Sector
Nonprofit
Scope
Awareness and fundraising campaigns, conversion rate optimisation
The challenge.
Barretstown helps kids and families facing serious illness.
Big hearts. Big mission.
But they needed bigger results online.
Their 30th anniversary was coming up.
Christmas fundraising was huge.
They had to make it count.
The goal?
Get more eyes on their cause.
Make people feel something.
Turn that into donations.
But here’s the catch.
Social media is noisy.
Digital is crowded.
They needed a plan that actually worked.
Here is what I did.
I tackled Barretstown’s challenges head-on with a digital marketing game plan that actually made a difference.
The mission?
Boost social media ads and make online donations so easy even your gran could do it blindfolded.
I rolled out laser-focused campaigns, created content that grabbed attention, and gave the donation process a total makeover—smooth, simple, and built to bring in more support.
Online Donation Growth Over 4 Months with Paid Social Campaigns
Key actions taken.
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Smashing It Across Digital.
Got every platform working together like a well-oiled machine.
Socials, ads, emails, you name it.
One voice, one message, maximum eyeballs.
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Storytelling That Hits Home.
Brought Barretstown’s mission to life with real stories.
Tugged heartstrings, built emotional connections, turned scrolling into giving.
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Making Donations Easy.
Revamped the whole donation process.
New multistep form.
No confusion, no hassle.
Mobile-friendly, friction-free, more people saying, "I want to donate!"
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Content That Grabs Attention.
Created eye-catching videos and graphics.
Wrote words that made people stop, feel, and act.
30th anniversary and Christmas campaigns? Nailed it.
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Watching the Numbers Like a Hawk.
Tracked everything. Tweaked on the fly.
Squeezed every drop of value from the budget to get the biggest return.
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Bringing Donors Back for More.
Retargeted past donors with ads they could not ignore.
Reminded them why they gave.
Made it easy to do it again.
The Impact.
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Online donations shot up 35% year over year.
Big win.
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More likes. More shares. More comments.
Campaign reach went through the roof.
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A fresh new donation setup made giving way easier.
And it showed in the numbers.
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Retargeting ads worked like a charm, bringing back past donors and turning visits into donations.
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Every campaign hit hard.
Celebrated milestones.
Pulled at heartstrings.
Inspired more giving.
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A new multistep donation form made things smooth.
Happy donors, more repeat giving.