Content Marketing Services in Dublin

Content marketing involves creating relevant, valuable, and engaging content to promote your brand, product, or service to your audience.

A content marketing services provider refers to any company, freelance, or agency, that offers content marketing as a service. While some companies choose to specialise in content, content marketing is just one of many digital marketing strategies. As a digital marketing expert with over 18 years of hands-on experience in different areas of digital marketing, I offer content marketing services, and other digital marketing services, such as SEO, PPC, and social media for B2C, B2B, eCommerce, and lead generation.

Content marketing is an effective strategy that can benefit businesses in almost every industry. Websites that regularly create and publish new content get much more traffic than their competitors. Also, consider that content marketing can be cheaper than other forms of marketing, especially traditional marketing like TV, radio, and print advertising. A content marketing strategy will help you enhance other digital marketing activities, like SEO, social media, and email marketing.

This is one of my favourite questions, as I'm a results-driven digital marketing professional. My answer to that question is: It depends!

When you work with me, we will agree benchmarks and KPIs to achieve and improve upon. I'm eager to discuss these early on, so I can be transparent about the progress and performance of my content strategies.

A digital marketing strategy is the rationale behind your digital marketing efforts. When you partner with me, I'll advise you on the types of digital marketing services that would benefit your business the most. Once we’ve agreed upon the services you need, I'll develop a custom, holistic strategy that ensures all of our digital marketing initiatives work together to achieve your goals.

Yes, I usually work on a monthly retainer for digital marketing services, but I also offer à la carte services. Contact me today to discuss your needs and see if I'm the right fit.

You may want to ask for examples of content they have created for their clients and how it impacted their clients' bottom line. I'm happy to provide a few relevant examples, case studies, and testimonials from my clients.

B2B means “business-to-business”, so B2B content marketing is content created by one business to market to another business, instead of a consumer. I offer B2B SEO and content services and work with trusted, professional writers with an extensive B2B background and portfolio of high-quality content.

There is right answer to this questions. Some studies show that short blogs perform better than long ones, while other studies show the opposite. I believe the reason for this is that such studies mistake correlation for causation. When I write a blog article, its length is functional to the topic. If the topic doesn't need more than 200 words then why should you write more than that? The goal of any blog article is to cover the topic in a comprehensive, but concise way so that it can appeal to both search engines and your audience.

In over 18 years of experience in digital marketing, I have built a network of trusted, very talented technical writers from many different industry backgrounds. If your topics are very technical, and none of my writers can cover them, I'm happy to help sourcing third-party writers with the right expertise or you can hire a writer of your choice, and I'll develop a content marketing plan, including detailed content briefs, and assign articles to them.

We will work together to determine and agree the most meaningful KPIs for your business and goals before I start developing your content strategy and write copy. Usually, I measure the success of my content marketing strategies in terms of traffic and conversions or goal completions attributed to content. While other KPIs can be useful to optimise the approach, I understand the importance of ROI and want to make sure every piece of content drives tangible results and brings value to your business.

Yes, this is one of my specialties. I'll work directly with you or your marketing team to understand your brand personality, style, and tone of voice.