eCommerce SEO Services and Search Marketing Expert in Dublin

• In business since 2006, I bring over 18 years of proven eCommerce SEO strategies and conversion rate optimisation (CRO) techniques that drive sales.

• Weekly meetings and detailed eCommerce SEO reports.

• My strategies use proven, data-driven processes to remove guesswork from your eCommerce SEO campaign.

• With my experience on Google Ireland’s Search Quality Team and a deep understanding of how search engines work, I’ll help you achieve top-ranking positions for your category and product pages faster than other SEO companies.

• I handle all the SEO work myself. I don't outsource and take pride in quality work.

• Before you commit, I’ll provide a detailed eCommerce SEO proposal, highlighting your online store’s biggest challenges and my plan to address them effectively.

My understanding of how eCommerce SEO works combined with my experience working with many eCommerce businesses allows me to develop and implement eCommerce search marketing strategies that will rank your category and product pages high on search results pages. Since 2006, I’ve worked with eCommerce companies and clients as an SEO expert in Ireland and internationally. My approach to eCommerce SEO is data-driven. I keep track of all website changes and keyword rankings to learn which strategies are the most effective for your business. I leverage the best SEO strategies I’ve executed for online stores like yours and apply them to your SEO campaign and I keep testing innovative approaches to uncover new ways to grow your revenue. My SEO experience ensures you get the best return on your invesment.

When I work with you, I'll start with an SEO audit to evaluate your organic visibility, keyword rankings, and your digital marketing goals. I'll also research your keywords, competitors, and industry, to understand how to reach those goals. The next step is to draft an SEO strategy and discuss it with you, before I start implementing it. I also build dashboards and reports showing your website's most important metrics, like conversions, sales, traffic, and rankings. Finally, I provide a detailed list of the task I've completed so you always know what's happening with your SEO campaign.

SEO optimisation doesn't end here. I will look at what’s driving the best results and optimise my strategies accordingly. I’ll also help your website through Google algorithm updates, website migrations, and other changes.

Here are a few tips to rank your eCommerce business at the top of Google and other search engines and increase your sales.

• Keyword Research for Product Pages: Researching what keywords your customers are typing into search engines when they look for products like yours is the first step. Take time to identify the most relevant keywords for each product and use them naturally in your product descriptions, titles, and meta descriptions. Don't ignore long-tail keywords as they often drive high-quality traffic. Since they’re more specific and less competitive, your chances to rank higher and bring in quality traffic are better. Use Google Search Console to review the search terms that are generating impressions for your product pages and optimise these page for these keywords.

• Optimise Product Descriptions: Don't use the manufacturer’s product descriptions. Instead, write your own, keyword-rich product descriptions to improve organic search visibility and ensure your site stands out from the competition. Unique product descriptions provide added value for the customers, as they are often more detailed and give more context about your products, which also helps search engines. Unique content is at the core of Google's E-E-A-T score (Experience, Expertise, Authoritativeness, and Trustworthiness).

• Use Schema Markup: Schema markup helps search engines parse the content on your website faster, which can lead to your pages getting featured rich snippets in search results. Implementing Schema markup for product pages, for example, increases the likelihood your product listings show ratings, prices, and availability in the search results, leading to higher click-through rates.

• Improve Site Speed: Page speed is not only a ranking factor impacting SEO, but enhances the user experience. A slow site may have higher bounce rates. That's why you should optimise your images, leverage browser caching, and keep the use of scripts to a minimum.

• Mobile Optimisation: Ensure your eCommerce site is optimised for mobile. More and more people now are shopping from their mobile devices so a mobile-friendly site is a must-have. It improves the user experience and your SEO, as mobile-friendliness is a ranking factor.

• Optimise Images: Product images must be high-quality and SEO-friendly. This means using descriptive file names and ALT tags including relevant keywords (without overdoing it!). Compressing images to reduce their size helps improving your page speed.

• Take Advantage of Reviews: Customer reviews can help your SEO campaign. Encourage your customers to leave reviews on your product pages. User-generated content in reviews makes your product pages more helpful and keyword-rich, increasing your visibility on those terms.

• Site Structure and Navigation: An intuitive website structure not only enhances the user experience, but makes it easier for search engines to crawl your website. And search engines love when you make their job easier. Your product pages should be accessible within no more than three clicks from your homepage.

• Create Valuable Content: Always aim for high-quality content for your eCommerce site. Consider writing blog posts, articles, how-to guides, and tutorials around your products. This way you can rank for more keywords, get more backlinks, and provide added-value to your customers.

I create high-performing eCommerce SEO campaigns for any platform and market. My eCommerce clients benefit from over 18 years of SEO experience in helping websites rank at the top of Google for their most important keywords.

Personalised eCommerce SEO Strategy and Keyword Research

I'll put together a list of the most impactful keywords based on search volume to target in your eCommerce SEO campaign. I use several premium keyword tools like SEMRush and Ahrefs and SEO industry knowledge.

Technical SEO Audit

I'll conduct a thorough review of your eCommerce website and HTML to identify any SEO issues which might be negatively impacting your SEO performance and rankings, like duplicate titles, missing ALT tags, 404 errors, and other on-page SEO elements.

eCommerce Website Speed Optimisation

Page speed is an important component of your eCommerce SEO campaign. I’ll make sure your website delivers a positive user experience and gets high Core Web Vital scores in Google Search Console.

eCommerce Content Strategy

I'll optimise your existing content and plan the creation of new content for your product and category pages, and for your blog as well. After the initial keyword, audience, and topic research, I’ll create a content calendar so that we can keep track of every piece of content that has already being created or is in the pipeline.

Internal Linking

Linking content from one page to another within your website on relevent anchors is important to let crawlers navigate your content and understand what the next page is about even before visiting it. I’ll develop an internal linking strategy across your category, product, and blog pages.

Category Page Optimisation

Category pages are what drives most of the organic traffic for eCommerce websites. I'll create target content for your category pages to increase their relevance and their chances to rank at the top of Google search results for key search terms.

Product Page Optimisation

It's important your pages are found when potential customers are searching for the products you sell. Individual product keywords have lower search volumes than category keywords, but their conversion rate is much higher as they attract visitors that are ready to buy.

Conversion Rate Optimisation (CRO)

I’ll recommend changes to your website that can improve your eCommerce conversion rate and enhance usability. I'll set up A/B tests to measure the conversion rates of the original and the new version of your page, before making permanent changes. This tests are run using specific A/B testing tools.

Link Building

I'll help you create content that other website will want to link to so that your backlink profile grows naturally, without risking penalties due to risky link building practices.

SEO Reports for eCommerce Websites

I'll share a detailed report of all the tasks completed on a monthly basis, including eCommerce-specific SEO metrics for your category and product pages to make informed decisions and help guide the next actions.