Ecommerce SEO Expert in Dublin, Ireland

Trusted by Local Irish Businesses and Leading Brands

I’ve partnered with local Irish businesses and top brands across various industries. With Hello Digital, you’re in expert hands, just like many others before you.

Boost Your Ecommerce Sales with Expert SEO

My Ecommerce SEO Experience

Choosing the right expert for your ecommerce business is crucial. The wrong changes can lead to missed opportunities and setbacks.

I've collaborated with a variety of clients, including a thermal clothing and winter workwear retailer, an Irish professional cleaning machine company, a DIY equipment supplier, and a leading consumer electronics brand.

My clients continue to work with me for years, benefiting from my trusted expertise, which spans Shopify, WordPress with WooCommerce, and major platforms like Magento.

Comprehensive Ecommerce SEO Services

My ecommerce SEO services are designed to enhance your online presence and ensure your products reach the right audience. I optimise your product listings, category pages, and overall site structure to attract more customers and enhance your store's performance.

My Ecommerce SEO Services Include

Product Listing Optimisation: Ensure your product titles, descriptions, and images are fully optimised for search engines.
Category Page SEO: Improve the SEO of your category pages to enhance their visibility and attract more traffic.
Technical SEO: Address technical aspects such as site speed, mobile-friendliness, and structured data to improve site performance.
Keyword Research: Identify and target high-performing keywords specific to your products and industry.
Content Marketing: Develop and implement a content strategy that supports your SEO goals and engages your audience.

Shopify Ecommerce SEO

Shopify is the most widely used eCommerce platform globally. With extensive experience in Shopify, I offer services from coding modifications to high-quality content development. My proven SEO methods can help your Shopify site reach the top of Google for high-converting keywords.

WooCommerce Ecommerce SEO

WooCommerce transforms a WordPress site into a powerful eCommerce platform. Ideal for those with a smaller product range, my WooCommerce SEO services aim to place your store on the first page of search results. I optimise content, title tags, and on-page SEO elements to enhance user experience and improve Google Core Web Vitals scores. Read more.

How Ecommerce SEO Benefits Your Business

Ecommerce SEO is essential for online stores aiming to increase visibility, drive traffic, and boost sales.

Increased Traffic: Drive more visitors to your online store with optimised product and category pages.
Higher Conversions: Improve your conversion rates by attracting targeted traffic ready to purchase.
Better User Experience: Enhance the overall user experience with a well-optimised and easy-to-navigate site.
Sustainable Growth: Achieve long-term growth with a solid ecommerce SEO strategy.

I help online stores improve their visibility and sales with targeted ecommerce SEO strategies.

My Approach to Ecommerce SEO

With extensive experience in ecommerce SEO and a background in the Google Search team, I offer a comprehensive, data-driven approach to optimise your online store.

Initial Consultation: Understand your business goals and ecommerce platform.
In-Depth Analysis: Conduct a thorough audit of your current SEO status and identify opportunities.
Customised Plan: Develop a tailored ecommerce SEO strategy to meet your specific needs.
Implementation Support: Assist with the implementation of SEO tactics for effective results.
Ongoing Optimisation: Continuously monitor and adjust your strategy to improve search performance.

My High-Level Ecommerce SEO Strategy

A simple four-step process:

Review Your Website: Identify and fix technical issues that hinder ranking.
Check Conversion Tracking and Analytics: Ensure every sale is tracked for optimal channel performance.
Build Links: Increase your website’s authority with quality backlinks.
Optimise Product Descriptions: Create unique, keyword-targeted product descriptions free of duplication.

What My Clients Say

In the ever-evolving world of SEO and digital marketing, Alessandro provides extremely valuable expertise and insights. He has a keen ability to explain each step of building and implementing a digital marketing plan and measuring the results. He is a natural at coaching, and I learned so much from him! He is also a pleasure to work with.

Erin Moriarty Wade

Director of Communications and Marketing, Childhood Arthritis and Rheumatology Research Alliance

Alessandro's expertise in digital marketing, SEO, and web project management is exceptional. He's a true professional and a great team player. His skills significantly improved our website performance and increased traffic.

John Maguire

CEO, TripAdmit

Working with Alessandro transformed myTomorrows' digital marketing. Initially engaged for an SEO audit, his wide expertise expanded his role to a trusted coach for our team. Alessandro understood our unique needs, creating an effective SEO plan that increased our global visibility and performance. Thanks to him, we're now able to reach more patients, healthcare professionals, and biopharma companies across the globe. I cannot recommend Alessandro enough. If you're looking to seriously enhance your SEO and achieve tangible results with your growth strategy, Alessandro is your go-to expert. He's an absolute pleasure to work with and someone you can trust for valuable advice on any topic! 100% recommend!

Camila de Casteja

Growth Marketing Manager, MyTomorrows

Hire an Ecommerce SEO Specialist in Dublin, Ireland

How to Choose the Right Ecommerce SEO Specialist

In today's digital world, ecommerce is booming. Many are turning to online stores as a profitable venture, especially as traditional job opportunities become scarcer. However, the ecommerce landscape is highly competitive.

To succeed, you need expert help. SEO is constantly evolving, and strategies that worked a few months ago might not be effective now. Staying ahead of these changes is crucial. If you want to find out how SEO can boost your ecommerce site, read my ecommerce SEO guide for small businesses. These changes can be rapid and relentless. Without the time to keep up, your ecommerce efforts might fall behind the competition. That's why finding the right ecommerce SEO specialist is essential.

What is Ecommerce SEO?

Ecommerce SEO involves marketing practices that boost a website’s visibility in search engine results. This includes optimising product descriptions and building high-quality links. With effective ecommerce SEO, your site’s ranking improves, making it easier for people to find your products and services.

Ecommerce SEO is crucial for online retailers aiming to convert visitors into customers. It also enhances your brand and creates a positive customer experience.

Why Is Ecommerce SEO Important?

Google isn't just for finding information; it's also a powerful platform for selling goods and services. If you have a website, you have an excellent opportunity to drive traffic and convert visitors into sales. However, without proper optimisation, your site might go unnoticed.

Ecommerce SEO ensures your website ranks well in search engines like Google, attracting more traffic and converting visitors into customers. Here are two key reasons to prioritise ecommerce SEO:

More Traffic: Optimised SEO drives more visitors to your site, increasing your chances of converting them into customers. More traffic also helps grow your brand and expand your business.
Prevent Losing Sales: Without SEO, potential customers may not find your site in search results. If someone searches for a product you offer but can't find your website, you lose that sale.

Get More Customers Online with Alessandro Boscolo, an SEO Consultant with over 20 years experience — schedule a meeting now.

Reasons to Hire an Ecommerce SEO Specialist

You might hesitate to hire an ecommerce SEO specialist for various reasons, such as thinking you can handle it yourself, not having the budget, or wanting to keep everything in-house. However, these reasons might be holding you back from greater success. Here are some compelling reasons to hire an ecommerce SEO expert:

Affordable Investment: Hiring the right specialist can be more cost-effective than you think. With proper vetting, you can find a specialist who provides excellent value. This investment can pay off as your business grows in popularity and sales.
Better Visibility: A specialist can enhance your online presence, making your store more visible to your target audience. This increased visibility can turn visitors into paying customers and help you compete with larger, established ecommerce stores.
Enhanced SEO Benefits: Effective SEO requires both short-term and long-term strategies. An expert can help you set practical goals and implement strategies that yield lasting benefits, ensuring sustained growth and profitability.
Local Market Focus: A specialist can optimise your presence in local search results, attracting customers from your area. This local focus can be crucial for growing your business and reaching nearby customers.
Stay Competitive: If you don't hire an SEO specialist, your competitors will. They will use all available tools and strategies to gain an edge. To succeed, you need to keep up with industry standards and stay competitive.
Boost Profits: While hiring a professional might seem costly, the potential increase in profits makes it worthwhile. With better SEO, you can see higher conversion rates, more organic traffic, and reduced bounce rates.
Immediate Advantages: An SEO specialist can improve your click-through rates and organic traffic, reduce your PPC costs, and keep you compliant with advertising regulations. This can save you money and maximise your budget.
SEO Is Here to Stay: SEO is an ongoing necessity in the digital age. As long as the internet exists, SEO will be vital for ecommerce success. Having an ecommerce SEO expert on your side ensures you stay ahead of industry changes and continue to thrive.

Shopify SEO Expert for Your Online Store

Shopify is a leading platform for many ecommerce store owners. It has specific criteria and rules to help you succeed. To make the most of Shopify, you need a Shopify SEO expert.

These specialists can help you with all the necessary SEO strategies and are particularly skilled in optimising Shopify stores. They know how to get your Shopify store, or any ecommerce store, noticed and connect with your target audience.

Still unsure? Speak with Alessandro Boscolo for expert ecommerce SEO advice and plans.

How to Find the Right Ecommerce SEO Specialist

If you want to implement ecommerce SEO for your business, start by finding a consultant who offers high-quality services. Here’s how to choose the right ecommerce SEO specialist:

Analyse Your Site for Weaknesses: Identify areas where your site needs improvement. If you're not sure how, look for a consultant who can provide a detailed SEO audit. Knowing your weaknesses helps you hire the right ecommerce SEO specialist to address them and boost sales.
Evaluate Their Services: Check what services the SEO consultant offers. You might need help with branding, page speed, PPC advertising, and more. Review their track record and client testimonials. If they don't offer the services you need, move on to the next candidate.
Ensure Rates Fit Your Budget: The cost of SEO services should fit your budget. Avoid consultants that charge too much or too little. Excessive charges can strain your finances, while too-cheap services might be ineffective or unethical. Consider overall value, not just cost.
Read Reviews: Customer reviews provide insight into the SEO consultants’s performance and customer service. Look for consistent positive feedback and ensure they communicate well. Good communication is crucial for staying informed about your SEO progress.
Check Their Packages: Review the consultant’s strategy plans and packages. Ensure you understand what services you’ll receive for your money. If the packages or prices don’t meet your needs, move on to another candidate.

How to Work with an Ecommerce SEO Specialist

Your ecommerce SEO specialist will help you create content, build links, and optimise your products. Here are a few tips for effective collaboration:

Set Goals: Start by setting clear goals. Know what you want to achieve with your SEO campaign and how to get there. This helps create a roadmap for success.
Be Open to Suggestions: Your SEO specialist has years of experience and knows what works. Listen to their ideas and recommendations based on your needs and goals.
Be Patient: SEO takes time. Results won’t appear in a few weeks or even months. Factors like the number and quality of links to your website affect SEO progress.

Ecommerce SEO Mistake to Avoid

Avoid common ecommerce SEO mistakes to ensure your campaign runs smoothly:

DIY Ecommerce SEO: Avoid trying to handle SEO yourself. It's a complex process, and mistakes can harm your website’s ranking. Hire an ecommerce SEO specialist who knows the best practices.
Avoid Black Hat SEO: Don’t use unethical SEO methods like keyword stuffing or buying links. These can lead to penalties from search engines. Stick to white hat SEO strategies for long-term success.
Be Patient: SEO takes time. You won’t see immediate results in a week or two. Stay committed and give your SEO efforts time to show progress.

The Benefits of Hiring the Right Ecommerce SEO Expert

Here are the key benefits of taking this important step:

Expertise: These SEO specialists know the best strategies for your ecommerce compnay and stay up-to-date on industry changes. They can quickly adjust your SEO tactics, protecting your online store from search engine penalties.
Increased Traffic and Sales: The right SEO specialist knows how to boost your traffic and sales, which is why you hired them in the first place. Their expertise ensures you achieve this critical goal without costly mistakes.
Better Data: Accurate data is essential for making informed decisions. SEO experts excel at gathering and analysing data, saving you time and allowing you to focus on other tasks.
Improved Technical SEO for Long-Term Results: SEO experts can enhance your technical SEO, giving your ecommerce site more exposure. They solve complex issues and use digital analytics to optimise your website and web pages.
Achieve Business Goals: Hiring the right SEO consultant helps you succeed in your ecommerce business. They keep up with industry changes and implement them effectively to help you reach your goals.
Better Visibility: Increased visibility means more people know about your online store, products, or services, helping you reach your ecommerce sales goals. SEO experts also build trust with your visitors through various optimisation techniques:

- Use HTTPS instead of HTTP
- Create search engine-friendly URLs
- Use long-tail keywords
- Avoid duplicate content
- Ensure mobile-friendly design
- Sculpt your internal linking
- Improve page load speed
- Avoid keyword cannibalisation
- Include product reviews
- Craft unique product descriptions
- Master rich snippets and structured data
- Implement on-page SEO optimisations
- Use meta tags and title tags

An ecommerce SEO expert has the skills and knowledge to keep your store competitive and profitable. Learn the basics of ecommerce SEO for your small business with our beginner's guide. It may be detailed, but it will provide the insights you need to stay ahead and succeed in your ecommerce venture.

Increase your online presence with Alessandro Boscolo, an SEO Consultant with over 18 years experience — schedule a meeting now.

Ecommerce SEO Expert in Dublin