SEO Audits in Dublin, Ireland | Comprehensive Technical SEO Audits

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Technical SEO Audits in Dublin

Improve Your SEO Strategy With a Professional SEO Audit

The modern internet offers many opportunities to reach your target audience, engage clients, and grow your brand. The challenge is finding the best ways to drive traffic to your site and turn visits into sales.

Technical SEO helps manage this growth and encourages clients to choose your business over competitors. An SEO audit is essential for understanding the current state of your website’s SEO and identifying areas for improvement.

Through a detailed analysis, I help uncover technical issues, on-page and off-page errors that may be hindering your website’s performance. My SEO audits provide actionable insights to enhance your search engine rankings and drive more organic traffic.

Comprehensive SEO Audits to Boost Organic Visibility

I provide detailed SEO audits to help your website achieve optimal organic search performance. Get in touch today to find out how my SEO audits will set your website up for increased visibility and organic growth.

SEO Can Be Complex. Here's How I Can Help

I'm Alessandro Boscolo, and I can guide you through the right SEO techniques for your business. With over 18 years of experience, including my time at Google Ireland, I specialise in creating tailored SEO and digital marketing strategies.

My expertise in managing organic visibility, traffic, and conversion rates has helped many small businesses in Ireland, the UK, and Europe. I offer the full range of SEO services, including SEO audits and consulting. With my comprehensive SEO audits, you can start improving your website’s performance right away.

What's Included in My SEO Audits

Here are some of the key areas included in my SEO audits:

Technical SEO Analysis: Identify and resolve issues affecting your website’s crawlability and indexing.
On-Page SEO Review: Evaluate and optimise your content, meta tags, and internal linking structure.
Off-Page SEO Assessment: Analyse your backlink profile and identify opportunities for link building.
Site Speed Analysis: Improve your website’s loading time to enhance user experience and SEO performance.
Mobile-Friendliness Check: Ensure your site is fully optimised for mobile users.
Competitor Analysis: Benchmark your website against competitors to identify gaps and opportunities.

How an SEO Audit Benefits Your Website

An SEO audit can boost profits, reduce costs, and create a solid foundation for future growth. Here’s how an SEO audit can benefit your business:

Improved Search Rankings: Fix critical SEO issues to enhance your visibility on search engines.
Increased Organic Traffic: Attract more visitors by improving your site’s performance.
Better User Experience: Provide a seamless experience for users, increasing engagement and conversions.
Actionable Insights: Gain clear, actionable recommendations to boost your SEO efforts.
Competitive Edge: Stay ahead of competitors with a fully optimised website.
Identifying Technical Issues: Resolve technical problems like broken links and slow load times.
Content Optimisation: Enhance content quality to better match user intent and search engine requirements.
Enhanced Mobile Performance: Ensure your site is optimised for mobile devices for a smooth user experience.
Local SEO Improvements: Boost your presence in local searches to attract nearby customers.

My Approach to SEO Audits

My approach is meticulous and data-driven, ensuring that every aspect of your website’s SEO is thoroughly evaluated and optimised.

Initial Consultation: Understand your business goals and current SEO challenges.
Detailed Audit: Conduct a comprehensive analysis of technical, on-page, and off-page SEO factors.
Customised Recommendations: Provide tailored solutions based on the audit findings.
Implementation Support: Guide you through the implementation of recommended changes.
Follow-Up Analysis: Monitor the impact of changes and adjust strategies as needed.

My SEO Audit Experience

I have worked on many websites in various niches and sizes, from small local business sites to international multilingual sites with thousands of pages.

Plain English Reporting: I avoid jargon and write reports in clear, easy-to-understand English.
Solution-Oriented: For every problem identified, I provide a solution in order of priority for quick returns.
Generating Increased Profit: The main priority is always tied to business outcomes.

What to Expect from an SEO Audit

A detailed overview of your current situation
A list of recommended technical actions with explanations
A strategy for increasing traffic from all sources

SEO audits often follow a drop in traffic. My reports are clear, avoiding jargon, and typically 15 to 30 pages long. They prioritise problems for quick gains. I include backup data and collaborate well with web development teams to resolve issues.

Common Website Problems

Content Issues: Empty pages, template content, content duplication
Technical Errors: Crawl errors, broken links, indexing problems
Low-Quality Content: Thin content, low word count, duplicate content

What My Clients Say

In the ever-evolving world of SEO and digital marketing, Alessandro provides extremely valuable expertise and insights. He has a keen ability to explain each step of building and implementing a digital marketing plan and measuring the results. He is a natural at coaching, and I learned so much from him! He is also a pleasure to work with.

Erin Moriarty Wade

Director of Communications and Marketing, Childhood Arthritis and Rheumatology Research Alliance

Alessandro's expertise in digital marketing, SEO, and web project management is exceptional. He's a true professional and a great team player. His skills significantly improved our website performance and increased traffic.

John Maguire

CEO, TripAdmit

Working with Alessandro transformed myTomorrows' digital marketing. Initially engaged for an SEO audit, his wide expertise expanded his role to a trusted coach for our team. Alessandro understood our unique needs, creating an effective SEO plan that increased our global visibility and performance. Thanks to him, we're now able to reach more patients, healthcare professionals, and biopharma companies across the globe. I cannot recommend Alessandro enough. If you're looking to seriously enhance your SEO and achieve tangible results with your growth strategy, Alessandro is your go-to expert. He's an absolute pleasure to work with and someone you can trust for valuable advice on any topic! 100% recommend!

Camila de Casteja

Growth Marketing Manager, MyTomorrows

What You Can Learn from an SEO Audit

Insights Gained from an SEO Audit

One of the key services I offer is a comprehensive technical SEO audit. This audit provides invaluable insights into your website’s current SEO performance and highlights issues that could be compromising your search engine ranking. My SEO audit includes detailed explanations of common problems, helping you understand the data and develop an effective plan to address these challenges. An SEO audit can reveal various aspects of your website and uncover issues which can negatively impact you search engine rankings. Here are some of the most common issues an SEO audit can identify.

SEO Audit to Set Host Router Permissions

When your website is new to the hosting server, Google’s crawlers might be aggressive in collecting data. Some host routers may interpret this as a malicious attack and block the crawlers. Ensuring your host router isn't blocking Google is crucial to maintaining your ranking.

SEO Audit to Find Incorrect Meta Tags

Your content management system's privacy settings might allow you to block certain content from search engines with a “no index” meta tag. If Google respects this tag, it will remove your website from its search results. An SEO audit will help you identify and correct these tags to prevent indexing issues.

SEO Audit to Identify Poor-Quality Content

Search engines consider the quality of a website’s content in their algorithms. It can be challenging to assess your own content's quality, but an SEO audit can highlight areas for improvement.

SEO Audit to Remove Ineffective or Harmful Backlinks

Building a network of quality backlinks is essential, but Google’s algorithm prioritises organic backlinks and can penalise those designed to manipulate rankings. When you identify and addresss ineffective backlinks early, it helps maintain your rankings and avoid penalties. A well-executed, comprehensive SEO audit can help you figure out where to focus your technical SEO efforts for maximum impact. Find out why every small business needs a comprehensive SEO audit.

Get in touch today to schedule your SEO audit and start improving your website’s performance.

SEO Keyword Research

SEO keyword research is essential for understanding how to attract quality traffic to your website. Through comprehensive keyword research, you can discover the most relevant and high-traffic keywords for your industry, identify keyword gaps where your competitors are ranking but you are not, and understand user intent behind search queries. Keyword research helps you tailor your content to meet the needs and interests of your target audience, and in turn, improve your search engine rankings and drive more organic traffic to your website. I’ll help you identify the best keywords for your business and create an effective content strategy to bolster your visibility and organic traffic performance.

Book a 20-minute chat today to learn how this process can give your business a competitive edge.

Improve Your Mobile SEO Performance

Having a mobile-friendly website is crucial for SEO and for your business. Search engines now prioritise mobile-friendly websites, ranking them higher in search results. Additionally, when you ensure accurate geographical information, it can boost your local SEO performance. Consumers using mobile devices often make quick decisions based on search results. Here's what you need to do to convert these users into customers.

Ensure Visibility: Your site should appear at the top of search results and be visible on local maps.
Encourage Clicks: Provide enough information in your search listing to show how your business meets their needs.
Convert Visitors to Sales and Leads: An easy-to-navigate, visually appealing, and mobile-optimised site can help turn visitors into customers.

A mobile SEO audit will test your website's performance on mobile devices and its visibility in local searches. If your site is slow or not scaling well on mobile, working with your web development team to make necessary changes is essential. When you verify that your directory entries include complete and accurate geographical information, it improves your local search visibility. I can help you develop a tailored SEO strategy to enhance your mobile website performance.

Get in touch to start improving your mobile SEO today.

Understanding Technical SEO Audits

A technical SEO audit is essential to grasp the backend elements of your website that impact its performance and search ranking. This process involves several critical areas, including:

Structured Data Errors
Indexing Status
Keyword Performance
Crawling Errors
Sitemap Issues
Meta Tags
HTTP Status Codes
Duplicate Content
Robots.txt Syntax Errors
Internal Linking Structure
Navigation Logic
Overall Site Speed

Address these aspects to understand the factors that influence your site’s visibility and effectiveness.

Let's connect today to discuss how I can help you in understanding this data to drive your SEO strategy effectively.

Knowing Where to Focus Your SEO Efforts

An SEO audit provides a comprehensive overview of the factors influencing your search engine ranking and conversion rates. However, identifying the causes of your SEO performance is just the beginning. The next step is to address the issues and make necessary updates to your site for sustained improvement.

Key Areas to Focus On

Site Architecture: Ensure your site is easy to navigate and logically organised. This improves user experience and helps search engines index your content efficiently.
On-Page Technical SEO: Make sure your site loads quickly, looks appealing, and works well on all devices.
Off-Page SEO: Check the quality of your backlinks and ensure your online directory listings are accurate.
Competition Analysis: Study your competitors' websites to understand their design, keyword usage, content, and organisation.
Active Profiles and Content Engagement: Develop active profiles on popular networks and publish engaging content that attracts and retains your target audience.

Getting Started

My SEO and digital marketing consulting service offers detailed, personalised strategies to help you address these areas. One-on-one consulting provides the most effective tools for improving your site’s performance. If you’re eager to start making improvements now, focusing on these key areas will set you on the right path.

Get in touch to discuss how I can help you develop a tailored SEO strategy that enhances your online presence and drives growth.

Leveraging Social Media Digital Marketing Tools

Building a solid technical SEO strategy that addresses both technical and mobile factors is an excellent start to improving your website's ranking. However, to significantly boost your brand recognition and website traffic, effective social media marketing is essential.

Contact me today to learn more about how social media can enhance your digital marketing efforts and drive traffic to your site.

Developing an Effective SEO and Social Media Strategy

I'm dedicated to helping clients maximise the potential of SEO and social media marketing tools. My SEO audit services highlight areas for immediate improvement, allowing you to see quick results. For ongoing support, I offer personalised one-on-one consulting.

SEO Consulting

SEO consulting provides you with insights into the best tools and strategies for your specific website and industry. I can help you analyse your company's website and create a tailored SEO strategy to increase traffic and conversion rates.

Book a 20-minute chat to learn more about how I can help you develop an effective SEO and social media strategy.

SEO Audit Checklist

The Starting Point for SEO Optimisation

An SEO audit is essential for understanding your current position and planning the steps needed to improve your search engine ranking. Here’s a clear, concise guide to what a comprehensive SEO audit should include:

Crawl Your Website: Use tools like Screaming Frog to identify issues such as indexing problems, duplicate content, broken links, and missing alt tags.
Fix Indexation Problems: Resolve duplicate content, indexing mistakes, and broken links to ensure search engines can effectively crawl and index your site.
Remove Bad Content: Prune low-quality or redundant pages to boost overall site performance and ranking.
Check Robots.txt and Meta Tags: Ensure your Robots.txt file and meta tags guide search engines properly on which pages to index.
Address Speed and Mobile Issues: Optimise page loading times and mobile display to reduce bounce rates and improve user experience.
Eliminate Structured Data Errors: Implement and correct structured data to enhance search visibility for events, products, and reviews.
Revise Meta Descriptions: Update and ensure unique meta descriptions for all pages to accurately reflect page content and improve click-through rates.
Keyword Search: Identify effective keywords to target by analysing competitor strategies and search trends.
On-Page SEO: Optimise on-page elements like H2, H3, and H4 tags, and ensure your content is organised and relevant.
Improve Internal Links: Strengthen internal linking to boost page authority and improve user navigation.
Backlinks Strategy: Focus on high-quality backlinks from reputable sources to enhance site authority.
Monitor Outcomes: Use analytics to track the impact of your SEO efforts, adjust strategies as needed, and continually improve your site's performance.

Even Google Recommends an SEO Audit

Google highly recommends on-site SEO audits. Watch the video below (especially from 3:50 onwards) for more details.

Regular SEO audits are crucial for staying on top of your SEO strategy. By frequently reviewing and addressing these key areas, you can ensure your site remains optimised and competitive in search engine rankings

Contact me today to learn how I can help you understand and leverage your SEO audit to drive your SEO strategy effectively.

Frequently Asked Questions About SEO Audits

Regular website reviews are vital for maintaining a strong SEO strategy. Here are some of the most common questions I hear about SEO audits.

How Long Does an SEO Audit Take?

The time required for an SEO audit depends on the website's size and complexity. A basic audit for a small website might take a few hours, while a comprehensive audit for a larger website can take several days or weeks. Being thorough is crucial to covering all relevant areas and ensuring the audit's effectiveness. Generally, plan for at least a full workday for small websites to allow for unexpected issues.

What Are the Outcomes of an SEO Audit?

The results of an SEO audit can vary based on your website's current state and your business goals. Common outcomes include:

Technical Issues: Identifying technical issues like crawl errors, duplicate content, or slow page load times.
On-Page Optimisations: Finding opportunities to optimise on-page elements such as title tags, meta descriptions, and headers.
Off-Page Improvements: Spotting chances to improve off-page factors like link building and social media presence.
User Experience Enhancements: Highlighting areas to enhance user experience, including navigation, content organisation, and mobile-friendliness.
Strategy and Planning: Providing recommendations for future SEO strategy with specific actions to achieve your website’s goals.

The goal is to offer a comprehensive analysis of the website’s SEO performance and pinpoint areas for improvement to drive more targeted traffic.

What Happens After an SEO Audit?

Post-audit actions depend on the audit’s findings and recommendations. Common next steps include:

Implementing Technical Fixes: Address issues like crawl errors, duplicate content, and page load times.
Optimising On-Page Elements: Update title tags, meta descriptions, and headers to improve search ranking.
Improving Off-Page Factors: Enhance link building and social media presence to boost authority and visibility.
Enhancing User Experience: Improve navigation, content organization, and mobile-friendliness to attract and retain visitors.
Developing an SEO Strategy: Create a long-term plan based on the audit’s recommendations to guide future SEO efforts.

The aim is to use the audit findings to make informed decisions that enhance your website’s search engine visibility.

How Often Should You Perform an SEO Audit?

The frequency of SEO audits depends on various factors, including:

Website Size and Complexity: Larger, complex sites may need more frequent audits.
Current Performance: Well-performing sites might not need frequent audits, while struggling sites might benefit from more regular checks.
Rate of Change: Frequently updated sites might require more audits to ensure changes don’t impact SEO negatively.

Generally, aim for an SEO audit at least once a year, or more frequently if the site undergoes significant changes or faces performance issues.

What's a Technical Website Review?

A technical website review helps you identify technical problems that hinder higher rankings in Google and affect visitor experience. A website review reveals your current standing and what needs to be done to grow your business online. I audit all new client websites. Every site I've worked on has had errors limiting its search performance. Conducting a website audit before starting a link-building or content marketing campaign is always a smart move.

Why Perform a Website Review?

A website review aims to improve rankings, increase targeted traffic, and boost leads and sales. Your website needs to be in the top five search results – positions 6 to 10 are not enough.

What’s Included in Your Website Review?

The list below is not exhaustive – I continually discover new types of problems.

On-Site Search Optimisation Checks

On-page optimisations
Structural and architectural problems
Internal link structure
Title tags and descriptions: relevance, length, uniqueness
Canonical URLs
Schema markup
Robots.txt, .htaccess advice, 301 redirects, orphaned pages
Content review via Google Analytics and Google Search Console
Broken links and redirect chains
Site speed
Duplication (internal and external) and blank pages
Image alt tags and file naming
Outdated content
Low performing and low-quality content
Responsiveness
URL structure
SSL – correct setup
Site indexation checks
No indexing, no following and disallows
Sitemap checks
Breadcrumb – depends on the sector and type of website
Page headings – H1, H2, etc.
Use of 301 and 302 redirects
Contact, About, and Privacy pages
Robots, x-robots, htaccess – possibly blocking Google
PDFs
Hreflang tags – important for multilingual and region-targeting sites
Hosting issues
Any website errors

Off-Site Optimisation

Backlink check for toxic links
Anchor text check
Link distribution
Authority
Link overview – homepage links vs internal links vs the number of pages
Competitor analysis – review of the 5 main competitors
Missing common links

Google Search Console and Google Analytics

Analytics – bounce rate, on-page time, pages visited
Bing and GSC
Exporting pages in GSC
Geographic targeting

Other Checks

Noting algorithm changes
Scraping Google for all listed pages
Around 200 checks in total, with a list of passed checks

What Access Is Required?

I need access to Google Search Console, Google Analytics, and Bing Webmaster Tools for about a week. Click-through rates shown in GSC can give the quickest return on investment.

Do You Use SEO Tools?

Yes, I use several SEO tools:

Spider Tools: Screaming Frog and Sitebulb – These tools crawl websites and present information for easier analysis.
Backlink Tools: Ahrefs and Majestic SEO – These tools scrape the web to gather backlink data.
Scraping and Checking Tools: URL Profiler, Scrapebox
Content Checking: Identifying duplicate content
Google Data: Pulling data from Google Analytics and Google Search Console

What Are the Most Common SEO Problems You Come Across?

Common SEO issues include content problems like empty pages, template content left open to indexing, and content duplication across multiple URLs. Many websites use templated themes with example content, which can accidentally be indexed by Google. Duplicate pages are very common. Thin and low-quality content is common. Low word count can indicate poor content, but combining this data with Google Search Console impressions and clicks reveals the full picture. My SEO audit service identifies content-related problems and provides enough data to address them. Contact Me to Arrange Your Website Review

SEO Audits in Dublin