SEO Audit Services in Dublin Tailored to Your Website Needs

• A detailed SEO audit covering the three pillars of SEO: Your website's technical elements, content, and backlink profile.

• 1-on-1 meetings with me to discuss and fine tune your SEO strategy based on the audit findings.

• An actionable SEO audit report listing all findings with practical recommendations on how to solve issues.

• Work directly with me to implement the audit findings or have me collaborate with your web developers to ensure the implementation is done properly.

My SEO audit services include a full website review and are aimed at ranking your pages at the top of Google for the keywords that matter the most to you. Here's what's included in my SEO audit.

Keyword Research and Audit of Your Current Target Keywords

Building a well-researched keyword list is the foundation of any successful SEO campaign. I’ll create a target keyword list based on what's relevant for your business, combined with search volume, search intent, and competition. I’ll work together with you to refine your keyword list, prioritising those terms you need to rank in the top positions of Google search results. Once the list is finalised and approved, I’ll create a baseline report so you can easily see how your keywords improved compared to where you started.

Technical SEO Audit

Technical SEO can be complex and involves reviewing a number of ranking factors, from site architecture to page speed to crawl errors. I’ll review all technical aspects of your website and highlight any issues that might be impacting your SEO performance, along with clear solutions to fix them.

On-Page SEO Audit

I’ll assess your on-page SEO, including title tags, meta descriptions, H1, H2, H3 headers, image ALT tags, and much more. All these elements are important when optimising each page for the search engines and creating targeted, SEO-optimised content. Getting on-page SEO right makes search engines' job easier as it allows them to easily understand what searches your page should rank for.

Competitor Gap Analysis

Reviewing your competitors' SEO strategy is a necessary step in a professional SEO audit. I’ll analyse what your competiros are doing and how, and provide suggestions on how your website can outrank theirs. I’ll also deliver a gap analysis showing where you're at compared to them, in which areas your website is stronger or weaker. I can then develop a plan to fill these gaps over time tapping into your competitors' most effective SEO strategies.

Google Analytics Audit

Google Analytics is an excellent tool when configured correctly. I’ll review your Google Analytics accounts, ensure all tracking is working as expected and your data is accurate. My digital analytics services will give you the data and expert guidance you need to make informed decisions about your SEO strategy.

Content Audit and Recommendations

I’ll review your current content and evaluate your existing content plan to make sure each piece of content you create delivers value in terms of organic traffic, engagement, and conversions. I'll check your blog strategy, the topics of your articles, how your content is formatted and if you're using your target keywords correctly. I’ll also link the content analysis with technical SEO, to make sure your content pages can be easily crawled and indexed.

Backlink Profile Audit

I'lll review your content strategy and backlink profile so that I can provide data-driven recommendations for new SEO content creation, how to attract links from authoritative websites while remaining compliant with Google's webmaster guidelines, or which toxic links must be "disavowed" that might be harming your SEO.

My SEO audit process starts with analysing your website code, structure, content, and backlinks to get insights into your current strengths and weaknesses. I’ll also review your competitors's websites to see what strategies they're using and what they're doing well. My SEO audit report includes all the findings along with recommendations how to fix any issues. Some of the most common issues I often come across when doing SEO audit for my clients include dublicate or missing title tags and meta description, duplicate content, HTML problems, page speed problems, and more. I will help you prioritise the most urgent problems and show you the tasks that you need to address first to rank your pages higher. This prioritisation is part of the SEO plan that I will present at the end of the audit process. My SEO audit process takes between 3 and 5 weeks depending on the size of your website and other factors which might add complexity and require deeper investigation. I will keep you informed throughout the process, as I'll get to know your business and your goals better. In 18 years of experience working with companies and clients, I often noticed how my SEO audit has been the first step in a long-term partnership.

What My Website SEO Audits Include

• Keyword research

• Competitor analysis

• Website structure analysis

• HTTP / HTTPS recommendations

• SEO content strategy review

• Google Analytics review

• Page Speed analysis

• URL structure recommendations

• 301 redirect review

• Canonical tag configuration review

• Meta data reviews (H1, title tags, meta descriptions, ALT text for images, etc.)

• And much more.

Is your website not getting the attention it deserves? SEO audits can help enhance you SEO and overall digital marketing strategy. These checks look at how well your site works for search engines. An SEO audit finds issues that might hurt your rankings.

Ready to boost your site's performance? Here's a step-by-step guide on how to perform an SEO audit.

How to Conduct an SEO Audit

An SEO audit helps you spot and fix website issues. It's a key step to boost your site's search rankings and traffic.

Identify and Analyse Current Website Issues

Website issues can hurt your SEO. Start by using free tools like Google Search Console to spot problems. Look for crawl errors, broken links, and slow loading pages. These issues stop search engines from reading your site well.

Fix them to boost your rankings and user experience.

Next, check your site's content. Look for thin or duplicate pages that don't add value. Use tools to find keyword gaps and content that needs updating. Good content helps your site rank better and keeps visitors happy.

Always aim to give users what they're looking for.

Evaluate Organic Search Traffic Patterns

Organic search traffic patterns reveal how users find your site. Google Analytics is a key tool for this task. It shows which keywords bring visitors and how they behave once there.

Look at metrics like bounce rate, time on page, and conversion rates. These give clues about content quality and user intent.

Traffic trends over time are also crucial. Spot seasonal changes or sudden drops that might signal issues. Compare your data with industry benchmarks to gauge performance. Use this info to refine your SEO strategy and boost rankings.

Focus on pages that draw the most traffic and those that need improvement.

Check for Indexing Issues and Duplicate Content

Indexing issues and duplicate content can hurt your site's SEO. Use tools like Google Search Console to spot pages that aren't indexed. Look for duplicate content across your site - it confuses search engines.

Fix these problems by using canonical tags or 301 redirects. This helps search engines understand which pages to show in results.

A site audit tool can find hidden duplicate content. It checks for similar text on different URLs. Remove or update copied content to avoid penalties. Make sure each page has unique, valuable info.

This boosts your chances of ranking well in search results.

Assess Mobile Compatibility and Site Speed

Mobile-friendly sites are crucial for SEO success. Google favours them in search rankings. Make sure your website is compatible with mobile and solve issues like tiny text or clickable elements too close together.

Site speed matters too. Slow pages frustrate users and hurt rankings. Use tools like PageSpeed Insights to check load times. It'll suggest ways to speed things up, like compressing images or minifying code.

Fast, mobile-friendly sites keep visitors happy and boost SEO performance.

Benchmark Core Web Vitals

Core Web Vitals are key metrics that Google uses to rank websites. They focus on loading speed, interactivity, and visual stability. To benchmark these, use tools like PageSpeed Insights or Google Search Console.

These tools give you scores for each vital and show how your site stacks up against others.

Improving your Core Web Vitals can boost your search rankings. Start by fixing any issues flagged in your benchmark report. This might mean optimising images, reducing server response time, or minimising layout shifts.

Keep testing and tweaking until you see better scores across all vitals.

Review Internal Linking Structure

Internal links are vital for SEO. They help search engines understand your site's structure and spread link equity. A good internal linking strategy boosts user experience and keeps visitors on your site longer.

Check if your pages link to each other logically. Look for orphan pages that have no internal links pointing to them. These pages may not get indexed by search engines.

Use tools like Screaming Frog or Sitebulb to map out your site's link structure. These show you which pages need more internal links. Make sure important pages get lots of internal links.

This tells search engines they're crucial. Also, use descriptive anchor text for your links. It helps both users and search engines understand what the linked page is about.

Discover Potential Keyword Opportunities

Keyword research is key to finding new SEO chances. Use tools like Google Keyword Planner or SEMrush to spot gaps in your content. Look for terms with good search volume and low competition.

These are prime targets for new pages or updates. Don't forget long-tail keywords – they often have less rivalry and more specific intent. Mix in related terms and phrases to boost your content's reach.

This helps you tap into fresh markets and grow your site's visibility.

Always keep an eye on your rivals' keywords too. See what's working for them and find ways to do it better. Check for trending topics in your field – they can lead to quick wins.

Lastly, listen to your customers. Their questions and feedback are gold mines for keyword ideas. With smart research, you'll uncover loads of new ways to draw traffic to your site.

Identify Missed Backlink Opportunities

Missed backlink chances can boost your site's SEO. Look for unlinked brand mentions online. These are spots where others talk about you but don't link to your site. Use tools like Ahrefs or SEMrush to find these.

Then, reach out and ask for a link. Also, check your rivals' backlinks. They might have links from sites that could link to you too. Don't forget to create link-worthy content. This could be studies, guides, or tools that others want to share.

Broken link building is another smart tactic. Find dead links on other sites in your niche. Offer your content as a replacement. This helps the site owner fix their broken link and gets you a new backlink.

Guest posting on relevant blogs can also win you quality links. Pick sites with good domain authority for the best results.

Audit On-Page SEO Elements

On-page SEO elements play a key role in your site's ranking. Check your title tags, meta descriptions, and headers to ensure they include target keywords. Look at your content quality, making sure it's relevant and valuable to users.

Don't forget to review image alt text and URL structures. These elements help search engines understand your pages better.

A thorough audit also covers internal linking and content structure. Make sure your pages link to each other in a logical way. Use clear, descriptive anchor text for these links. Check that your content is well-organised with proper headings and subheadings.

This makes it easier for both users and search engines to grasp your content quickly.

Update or Remove Declining Content

Old content can drag down your site's SEO. Look for pages with falling traffic or outdated info. Update these with fresh, relevant details to boost their value. If a page no longer serves a purpose, it's best to remove it.

This keeps your site lean and focused on high-quality content. Regular content audits help maintain a strong SEO profile.

Tools like Google Analytics can spot declining pages. Check metrics like pageviews, time on page, and bounce rates. Low numbers may signal content that needs work. Use keyword research to find new angles for updates.

Sometimes, merging similar pages can create stronger, more comprehensive content. Always aim for useful, current info that serves your audience well.

Essential SEO Audit Tools

Site audit tools help you spot and fix website issues fast. These tools scan your site, check traffic, and find ways to improve. 

Crawling and Indexing Tools

Crawling and indexing tools are vital for any SEO website audit. These tools scan your website, just like search engines do. They find issues that might hurt your site's ranking. Popular options include Screaming Frog and Lumar (formerly DeepCrawl).

These tools check for broken links, duplicate content, and missing meta tags. They also help you spot problems with your site structure.

Using these tools is simple. You enter your website URL, and the tool does the rest. It creates a report of all the pages on your site. This report shows which pages are easy or hard for search engines to find.

With this info, you can fix problems and boost your site's visibility online.

Traffic Analysis Tools

Traffic analysis tools are key for SEO audits. They show how people find and use your site. Google Analytics is a popular free option. It tracks visitor numbers, sources, and behaviour.

Other tools like SEMrush and Ahrefs offer more in-depth data. They reveal keyword rankings, traffic trends, and competitor insights.

These tools help spot areas for improvement. You can see which pages get the most views and which need work. They also show where visitors come from – search engines, social media, or other sites.

This info guides your SEO strategy and helps boost your site's performance.

Backlink Analysis Tools

Backlink analysis tools help you check your site's link profile. These tools show where your links come from and how strong they are. You can see which sites link to you and compare your backlinks to your rivals'.

Popular options include Ahrefs, Moz, and SEMrush. They offer features like link quality scores, anchor text analysis, and new link alerts.

These tools also spot harmful links that could hurt your SEO. They let you track changes in your backlink profile over time. This helps you find new link-building chances and fix any issues quickly.

With these insights, you can make smart choices to boost your off-page SEO efforts.

On-page SEO Analysis Tools

On-page SEO analysis tools help you check and improve your website's content. These tools scan your pages for key elements like titles, headings, and meta descriptions. They also look at your content's quality and how well it matches search terms.

Popular options include Screaming Frog, Yoast SEO, and SEMrush. These tools give you quick insights into what's working and what needs fixing on your site.

Using these tools can boost your search engine rankings. They point out issues you might miss, such as missing alt text on images or duplicate content. Some tools even suggest ways to make your content better for both users and search engines.

With regular use, you can keep your site in top shape for SEO.

Types of SEO Audits

SEO audits come in different types, each with a specific focus. These audits help you check various parts of your website's search engine performance.

Technical SEO Audit

A technical SEO audit digs into your site's backend. It checks how search engines see and crawl your pages. This audit looks at things like site speed, mobile-friendliness, and indexing issues.

It also spots duplicate content and broken links that might hurt your rankings.

Tools like Screaming Frog or SEMrush can help with this audit. They crawl your site and flag technical problems. You'll want to fix these issues to boost your site's performance in search results.

A good audit can uncover hidden issues that stop your site from ranking well.

On-page SEO Audit

An on-page SEO audit checks how well your website's content and structure work for search engines. It looks at things like page titles, headings, and meta descriptions. The audit also checks if your content uses the right keywords and if it's easy to read.

It's a key part of making sure your site ranks well in search results.

During this audit, you'll review each page's URL structure, image alt tags, and internal linking. You'll also check for duplicate content issues. This helps search engines understand your site better.

A good on-page SEO audit can spot problems that might be holding your site back from top rankings.

Off-page SEO Audit

Off-page SEO audits focus on factors outside your website that affect rankings. They look at backlinks, social signals, and brand mentions. A good audit checks the quality and quantity of links pointing to your site.

It also spots harmful links that might hurt your rankings. Social media presence and online reputation play a role too. The audit helps find gaps in your off-page strategy and ways to improve it.

Tools like Ahrefs or Moz can help with off-page audits. They show where your backlinks come from and how strong they are. These tools also compare your link profile to competitors'.

This info helps you spot chances to get more high-quality links. Don't forget to check for any Google penalties during the audit. They can seriously harm your site's performance in search results.

Local SEO Audit

Local SEO audits focus on how well a business shows up in local search results. They check things like Google My Business listings, local citations, and reviews. These audits help spot areas where a company can boost its local online presence.

They also look at how well the website targets local keywords and if it has location-specific content.

A good local SEO audit will check for NAP (Name, Address, Phone) consistency across the web. It'll also look at local backlinks and the quality of customer reviews. The goal is to make sure the business ranks well for "near me" searches and appears in the local pack.

This type of audit is crucial for brick-and-mortar shops and service-area businesses.

SEO Audit Checklist

An SEO audit checklist guides you through key steps to improve your site's search performance. It helps spot and fix issues that might hold back your rankings.

Run a Comprehensive Site Crawl

A site crawl is the first step in an SEO audit. It helps find issues that might hurt your site's search rankings. Use tools like Screaming Frog or Sitebulb to scan your whole website.

These crawlers will check for broken links, missing meta tags, and duplicate content. They'll also spot problems with your site structure and internal linking.

The crawl report gives you a clear picture of your site's health. It shows which pages are easy or hard for search engines to find. You'll see if there are pages blocked by robots.txt or not in your sitemap.

This data is key for fixing technical SEO issues and boosting your site's performance in search results.

Check for Technical Errors

Technical errors can wreak havoc on your site's SEO. Broken links, slow loading times, and crawl errors are common culprits. These issues stop search engines from properly indexing your pages.

A thorough check helps spot these problems quickly. Use tools like Google Search Console to find crawl errors and broken links. Page speed tools can pinpoint slow-loading elements.

Fixing these glitches boosts your site's health and search rankings.

Don't forget about mobile compatibility and HTTPS security. Google favours mobile-friendly sites in its rankings. Secure sites also get a small boost. Check that your site works well on all devices and has a valid SSL certificate.

These steps help create a solid foundation for your SEO efforts.

Analyse Keyword Optimisation

Keyword optimisation is a key part of any SEO audit. It involves checking how well your site uses target keywords. Look at your page titles, headers, and content to see if they include relevant terms.

Use tools like Google Keyword Planner to find new keyword ideas. Make sure you're not overusing keywords – this can hurt your rankings. Instead, focus on natural language that fits your topic and audience.

Your audit should also check keyword performance. See which terms bring in traffic and which ones need work. Look at your rankings for important keywords and spot gaps where you could improve.

Don't forget to check for local keywords if you have a physical business. A good keyword strategy balances popular terms with niche phrases that match user intent.

Ensure Meta Tags are Optimised

Meta tags play a key role in SEO. They tell search engines what your page is about. To optimise them, start with the title tag. Make it clear, catchy, and under 60 characters. Include your main keyword near the start.

Next, craft a compelling meta description. Keep it under 160 characters and use action words to entice clicks.

Don't forget other important meta tags. The robots meta tag controls how search engines crawl your page. The canonical tag helps avoid duplicate content issues. Alt tags for images improve accessibility and SEO.

By fine-tuning these elements, you boost your chances of ranking higher in search results.

Review and Fix Broken Links and 404 Pages

Broken links and pages can hurt your site's SEO. They create a poor user experience and waste crawl budget. Use tools like Screaming Frog or Google Search Console to find these issues.

Then, fix or remove the broken links. For pages that no longer exist, set up 301 redirects to relevant content. This helps keep users and search engines happy. It also passes link equity to new pages.

Don't forget about internal links. Check that they point to the right pages. Update any outdated anchor text. Remove links to deleted pages. A clean internal linking structure helps users and search engines navigate your site better.

It also spreads link equity across your site, boosting overall SEO performance.

Assess Page Speed and Usability

Page speed and usability are key factors in SEO. Slow sites can hurt your rankings and drive visitors away. Use tools like Google PageSpeed Insights to check your site's speed. Look for issues like large images, bulky code, or slow server response times.

Fix these problems to boost your site's performance.

A user-friendly site is vital for SEO success. Check if your site works well on mobile devices. Make sure buttons are easy to tap and text is readable. Test your site's navigation and ensure it's simple to use.

A smooth user experience keeps visitors on your site longer, which can improve your SEO.

Transition from HTTP to HTTPS

Moving your site from HTTP to HTTPS is a key step in boosting security. HTTPS encrypts data between users and your site, keeping info safe. Google also favours HTTPS sites in search results.

To switch, you'll need an SSL certificate and to update your site's URLs. This change can help protect your visitors and improve your SEO ranking.

Conclusion

SEO audits are vital for website success. They help you spot issues and boost your site's ranking. Regular audits keep your site healthy and visible to search engines. With the right tools and methods, you can do a thorough check-up.

Your efforts will pay off with better traffic and higher search rankings.

Want to take your SEO to the next level? Work with an SEO expert in Dublin, Ireland, with over 18 years of experience. Talk with me and see how I can help your business rank on page 1.