SEO Services and Organic Marketing Campaigns in Dublin

• In business since 2006, I bring over 18 years of SEO expertise and insights to shape your strategy.

• With many happy clients in Ireland and outside of Ireland, I know which SEO strategies work and can apply them to drive results for your business.

• My strategies use proven, data-driven processes to remove guesswork from your SEO campaign.

• With my experience on Google Ireland’s Search Quality Team and a deep understanding of how search engines work, I’ll help you achieve top-ranking positions faster than other SEO companies.

• I handle all the SEO work myself. I don't outsource and take pride in quality work.

• Before you commit, I’ll provide a detailed SEO proposal, highlighting your website’s biggest challenges and my plan to address them effectively.

Here is a list of the SEO services I offer to my clients in Dublin and across Ireland. I’ll go into more detail about each service below.

• Keyword Research

• Website Audits

• On-Page Optimization

• Link Building

• SEO Content Creation

• Content Marketing

• Website Migration

• Backlink Profile Management and Audits

• Conversion Rate Optimisation

• Social Media Marketing

• SEO Consulting

• Technical SEO

• Google Search Console Setup

• Local SEO

• Ecommerce SEO

• CMS Specific SEO

While the most effective SEO strategies are data-driven, professional SEO is not an exact science.

Reputable digital marketing companies use a mix of SEO strategies, techniques, and services to deliver results for clients. However, outcomes and ROI can vary widely depending on the experience, expertise, and approach of the SEO company you choose to partner with. An SEO professional will take the time to understand your business, research your industry, and build a working knowledge of your goals and challenges.

The best SEO companies work as an extension of your team, offering expert adviece and hands-on support without the added overhead of in-house staff.

If you want your website to rank high on Google and other search engines for your most important keywords, you need more than a simple list of traditional SEO services.

An effective SEO strategy combines established tactics with innovative approaches. A serious SEO company or freelance SEO expert will align their efforts with your marketing initiatives, such as PPC advertising, ensuring a cohesive digital strategy that drives real results.

For example, hiring an agency to handle content development is only part of the solution. Without the ability to produce creative, engaging content that reflects your brand and resonates with your audience, even the best intentions will fall short. The value of great content lies not just in its creation but in how effectively it’s used.

Modern SEO strategies draw from traditional advertising techniques. Content marketing, for example, has been a cornerstone of advertising since the early 20th century. This explains why many SEO experts are often marketing professionals who’ve learned the technical skills and gained the expertise they needed to adapt to the ever-evolving world of digital marketing.

Whether you're evaluating proposals from SEO companies or learning how to do SEO yourself, it is important to understand the most common SEO services and how they benefit businesses in various industries and at different stages. Below I provide an overview of the SEO services offered by most agencies and freelancers and a summary of what they involve.

The core mission of SEO is to improve keyword rankings. You can easily see why keyword research is an essential component of any SEO strategy. Unfortunately, despite its importance, it’s often overlooked by businesses.

In organic search, a keyword is any word or phrase a user types into a search engine. Keywords range from single words like “SEO” to long queries like “how to choose an SEO company.” These types of keywords are also known as long-tail keywords. They can include phrases that are not grammatically correct like “open now pizza near me delivery” or perfectly formulated questions like “where can I buy pizza and have it delivered right now?” Essentially, anything typed (or spoken, if we're talking about voice search) into Google is considered a keyword.

The purpose of keyword research is to identify the search terms people use to find your products, services, or simply get information. It also allows you to discover secondary keywords that users might type into search engine before they even realise they need the product or service that you offer. Free keyword research tools like Google Keyword Planner, or paid tools like Ahrefs, and SEMrush help SEO professionals analyse search volume, competition, keyword difficulty, and trends to choose the best keywords to target for each page on your website.

Thourough keyword research also considers regional language differences, search intent, and search habits, like voice search through Amazon Alexa and Google Home. Voice search has influenced how people search, leading to more long-tail and conversational queries. It's important to understand these nuances when choosing which keywords to target.

Keyword research is at the heart of many other SEO services, like on-page optimisation, content marketing, and copywriting. Targeting the right keywords leads to the creation of valuable content that attracts qualified traffic (visitors who are more likely to convert).

An SEO audit is a detailed website review evaluating the ability of your website to rank in search engines. It covers all factors that impact organic performance, and identifies strengths, weaknesses, and opportunities.

Every SEO campaign should start with an SEO audit. It can also be performed periodically to ensure your site remains optimised as search engine algorithms are constantly updated.

An SEO audit provides a roadmap for the SEO services your website may need, from technical SEO to content creation, and link building, helping you build the foundation for long-term organic growth.

On-page SEO, also known as on-site SEO, is about optimising individual pages to rank higher for specific keywords. On-page optimisation includes updating both your visible web copy and invisible elements like page titles and meta descriptions that can be found in your HTML. However, advanced on-page SEO techniques go far beyond these basics.

Google’s algorithms are constantly evolving to prioritise the most relevant content for each query. Good on-page SEO keeps your pages aligned with these changes and ensures they provide value to users while targeting your most important keywords.

On-page SEO services usually start from key areas of your site, like your homepage, category pages, and landing pages. Keyword research is at the heart of this process as it helps you identify search terms that are both relevant to your audience and attainable for your site.

On-page optimisation is an ongoing process that ensures your pages remain competitive in search results, helping drive targeted traffic and improve organic click-through rates and time on site, both ranking signals.

The quality, quantity, and relevance of the links pointing to your website form your backlink profile, one of the most important ranking factors in search engine algorithms. Backlinks are like endorsements. They signal authority and help search engines assess the credibility of your pages and domain. For example, if your business sells online courses to Irish audiences, a backlink from the Department of Education carries significant weight, making your site more likely to rank higher than your competitors.

The term "link building" has evolved over time. When I started doing SEO back in the early 2000's, it basically meant submitting your website to as many directories as possible. While directories can still help new websites build a backlink profile, their impact is negligible, if compared to links you earn naturally from authoritative sites in your niche. Today, a successful link-building campaign is more about creating great content that engages your audience and encourages others to link to your site. Doing outreach to websites and blogs in your industry is key to building relationships and most importantly, acquiring good backlinks.

Your backlink profile must be managed and optimised regularly. Since Google relies on external links to measure authority, sites are vulnerable to manipulation, and "negative SEO" practices that flood your site with spammy links to harm your rankings. In these cases, it's better to seek the help of an experienced SEO professional who has the expertise and the tools to investigate the root causes and "disavow" toxic links.

When you invest time and resources in link building while keeping your backlink profile healthy, your website is in a much better position to drive results and growth from organic search.

Creating new content, like blogs, press releases, and website copy has many advantages, from building authority and thought leadership in your industry to promoting your products or services. Each new piece of content also provides an opportunity to target additional keywords, increasing your visibility in search results.

Creating content as part of a content marketing strategy is the most effective way to put your brand, product, and services in front of your target audience. It’s an advertising approach to drive engagement and conversions.

When it comes to SEO content, the starting point is once again keyword research. First, you must identify what potential customers are searching for, even before they realise they need your product or service. Then, you must build a content strategy around these searches that not only educates and engages your audience but also drives better SEO outcomes.

For example, a B2B SaaS company targeting recruiters might create content targeting keywords like “how to write the perfect job description for engineering roles.” While basic, this strategy shows how addressing your audience's pain points and challenges can attract and guide them toward your solutions.

Ultimately, SEO content creation and content marketing are two sides of the same coin, which ensure your site's content is optimised for search engines and resonates with your audience.

Technical SEO involves optimising your website’s source code. While it's one of the three pillars of SEO, together with content and backlinks, it's often overlooked by businesses due to it's complexity.

Yet, your website's HTML deserves special attention due to its impact on crawlability, indexability, page speed, and ultimately, user experience.

The source code is what a web browser reads to display your website to users. A clutter-free, well-organised code helps search engines like Google understand your site’s structure and content better. When search engines find your website easy to crawl, it can positively impact your rankings.

Page speed is a ranking factor in Google’s algorithm. Correct implementation of structured data (Schema markup), header and canonical tags, CSS, and JavaScript enhances your site’s performance and its ability to rank well in search results and provides a better user experience.

As Google continues to prioritise technical aspects like site speed and structured data, technical SEO must be placed at the core of your SEO strategy.

With mobile devices now a constant presence in our lives, Google has increasingly prioritised user location when serving search results. For queries with local intent like "pizza delivery," Google is more likely to display a list of nearby pizzerias than an article about the history of pizza delivery. Location-based relevance as a component of search engine algorithm has made local SEO one of the fastest growing strategies in search engine marketing.

Local SEO follows many of the same principles as general SEO but has its own set of strategies. These include:

• Citation Building: Ensuring your business's name, address, and phone number (NAP) are consistent across directories.

• Google Business Profile (formerly Google My Business) Optimisation: Enhancing your profile with accurate information, images, and updates to improve visibility in local search results.

• Region-Specific Landing Pages: Creating dedicated pages for each area you serve to target geographically relevant keywords.

If your business provides products or services within a specific location in Dublin or elsewhere in Ireland, local SEO strategies can help you reach customers in your area.