Maximising ROI for FlexiTog with PPC in Multiple Languages.

PPC advertising

E-commerce

Multilingual campaigns

The problem.

FlexiTog sells thermal workwear. The warmest gear for the coldest jobs.

But their PPC campaigns? Ice cold.

They were spending money but not seeing the return.

Their ads were running, but they were not hitting the right people.

And in a market packed with competition, that is a problem.

The targeting was off.

The multilingual setup was not working.

And ad spend? Not optimised.

That meant lost sales. Missed customers. And wasted budget across Google Search, Display, and Shopping.

FlexiTog needed a proper PPC strategy. One that actually worked. One that reached buyers in five different languages and turned clicks into sales.

Time to fix it.

FlexiTog needed better results. More reach. More profit. So, I built a PPC strategy that actually delivers.

The plan?

Run multilingual campaigns.

Laser-focus targeting.

Use data insights to make informed decisions.

Google Search, Display, Shopping Ads—everywhere their customers looked, FlexiTog showed up.

And the ROI? Stronger than ever.

Key Actions Taken.

PPC Overhaul.

Audited existing campaigns to spot wasted spend and missed chances.
Restructured everything for better targeting and efficiency.
Multilingual Strategy.

Launched campaigns in five languages to connect with different audiences.
Wrote localised ad copy to improve engagement and conversions.
Precise Audience Targeting.

Used segmentation tools to reach high-intent buyers and repeat customers.
Rolled out remarketing to win back visitors who showed interest but didn’t buy.
Stronger Keyword Strategy.

Researched top-performing keywords for each language to attract the right traffic.
Added negative keywords to cut out irrelevant clicks and save budget.
Better Ads, Better Results.

Tested multiple ad versions to find what worked best.
Optimised product descriptions and visuals for Google Shopping Ads.
Tracking and Tweaks.

Set up detailed tracking with Google Analytics to measure performance.
Regularly adjusted bidding and placements to get the best return on ad spend.

3.5x ROI in six months.
Yep, that is not a typo.
PPC campaigns that actually pay off.
Google Shopping conversions shot up.
Pre-optimisation? A distant memory.
Year-over-year revenue climbed.
Smart targeting + multilingual magic = more sales.
More clicks, more engagement.
Search and Display Ads working overtime.
Global expansion unlocked.
Five languages.
Five new markets.
Growth mode: ON.
Lower cost per conversion.
Budget stays happy.
Traffic stays top quality.