Google Ads Management Services in Dublin

• Over 18 years of experience in Google Ads management and Google Ads certified.

• Weekly meetings and detailed monthly reports.

• Lead generation Google Ads strategies that drive more qualified leads.

• eCommerce Google Ads strategies that increase your online sales.

Suppose you've already been running Google Ads. In that case, I'll first review your account and analyse historical data to understand what has performed better and optimise other components to achieve the same results, or better. I'll then choose the most effective bidding strategies and keywords, write multiple variations of your ads, and check that your destination links align with your keywords and ad copy to improve your Quality Score. I'll also ensure your landing pages are designed to make visitors take your desired action, whether it's submitting a contact form, downloading a guide, or completing an online purchase. My job is to generate as many leads and sales as possible per euro spent.

Conversion Tracking and ROI Analysis

My monthly reports will show you which keywords are generating more leads or sales and which are not performing. I'll monitor keywords and search terms to ensure we target the best keywords and discover specific phrases to add as keywords or as negative keywords, enhancing your Cost per Click (CPC).

Search Network Advertising

I'll keep track of your search network advertising progress and engagement to adjust bids, ads, and keywords to engage the visitors with the highest conversion potential.

Ad Variations and A/B Testing

I'll test multiple ads at once using A/B or multivariate testing methods to determine which leads to the highest click-through and conversion rates. I'll also make recommendations on how to optimise your landing pages for conversions and provide ad copy and design variations to keep improving your campaign KPIs.

Monthly Maintenance

Each month, I review all aspects of your account and audit your Google Ads campaigns to determine what areas can be improved and ensure everything runs smoothly. Negative keywords will be added, and regular adjustments will be made to keep improving results.

My end goal is to run Google Ads campaigns with a healthy ROI that allows you to spend wisely and grow profitably month after month, year after year. The manual process of auditing your account ensures you’re not spending too much, and your ads are always shown in the best positions and at the best time to generate leads and sales. Throughout the process, I might find new ways for your website to convert from Google Ads so you can grow your PPC campaign more profitability as the ROAS rises. I’ll work hand-in-hand with you and have monthly calls to ensure we’re on the same page regarding goals and results.

What's Included in My Google Ads Management Services

I create and manage Google Ads campaigns that work for your business and drive new leads and sales to your website every day. As a Google Ads certified professional and former member of Google Ireland's Search Quality Team, I'm fluent in Google Ads and able to deliver a high return on your ad spend.

As your Google Ads management expert in Dublin, I offer the following services:

• PPC keyword research and planning

• Google Ads campaign budget analysis

• New campaign structure creation and bid strategy selection

• Competitor analysis

• Landing page creation and optimisation

• Ad copy creation and testing

• Conversion rate analysis

• Content review & modifications

• Google Analytics and conversion tracking configuration and review

• Ongoing campaign management and optimisation

• And much more.

Google is the most popular search engine people use to seek information or solve problems, so showing up precisely when they are looking for your product or service is vital for your business. Google Ads allows you to choose which keywords and search terms your ads should appear for, what message you want to convey to your future customers, and which landing pages they should visit to take your desired action.

As your Google Ads expert, my job is to harness the power of Google Ads to reach your customers at the right time, sending them to the content on your site most likely to answer their questions or solve their problems. Using advanced PPC management tools and leveraging first-party data to optimise your Google Ads strategy, I'll help you attract visitors who might not be familiar with your brand yet, re-engage past visitors to come back to your website and complete a purchase or fill out your contact form, bring previous converters back to make another purchase or upgrade to a more premium plan, and ultimately, grow your business by increasing your leads, sales, and revenue.

Google Ads works on a cost-per-click basis. This means you will only pay when someone clicks on one of your ads and visits your website. Each keyword has a different cost-per-click based on how competitive that keyword is and what you're willing to spend to appear for that keyword. Google Ads works like an auction, so if you’re willing to pay more than your competitors for a given keyword, your ad will generally be above theirs, unless your Quality Score is poorer. The higher the Quality Score, the lower the CPC. For this reason, those keywords that drive more traffic and convert, are also more likely to be the most expensive.

What you spend on Google Ads is completely up to you. If your budget is limited, I can work with you to decide which campaigns to prioritise to get the highest return on your investment. I'll recommend the ideal budget, based on your goals and competition, and we'll agree on a starting budget you're comfortable with, which can always be increased or decreased based on your campaign's performance, any changes in demand, or factors like seasonality, product launches, special offers, etc. When you work with me, you'll always know what you are spending and have full control over your budget.

When you start working with me, you'll see how my whole process is designed to help you achieve your business goals. First, I'll learn your goals during the initial discovery phase. Then, I'll get to work straight away, developing a Google Ads strategy around your goals that allows you to achieve them as quickly and efficiently as possible. Just like with any digital marketing campaign, the first 2 or 3 months are about fine-tuning. Results will be delivered immediately, but I'll keep optimising to ensure that your keywords, ad copy, budget, audience, placements, and other elements of Google Ads are being analysed, optimised, and improved month after month.

I help eCommerce businesses get noticed online exactly when searchers are looking to purchase. With Google Ads, you have complete control over your budget and over which searches trigger your ads. My eCommerce Google Ads clients are able to focus their efforts around keywords that show high purchase intent. Ranking for generic searches like “new sunglasses” or “types of running shoes” is important for your organic search performance, but when you put money behind your ads, you want to make sure each euro is well spent. That's why I'll focus on searches like “buy sunglasses online”, which clearly show that people searching for that phrase are more likely to complete a purchase. I also help clients run ads within Google Shopping, where potential customers can see your products, learn about them in more detail, and compare options, giving you the chance to show them your products are better than your competitors.

Poorly managed Google Ads campaigns are common and cause businesses to spend more than needed to achieve their goals. Some of the main reasons for this include:

• No one is actively managing the campaign

• Bidding on the wrong keywords

• Sending visitors to low-converting landing pages

• Displaying ads at the wrong time of day

• Only using text ads and no Google Shopping (for eCommerce)

• No negative keywords within campaigns

• Inexperienced company or freelancers managing your campaigns

When working with a Google Ads expert, you'll often realise that you could drive twice as many leads or sales without spending more money. My job is to ensure your campaigns are 100% effective. I’ll audit your existing Google Ads account, show you which areas of your campaigns are not configured properly, and identify opportunities for improvement and growth.

A well-designed landing page that grabs visitors' attention and prompts them to take your desired actions is one of the most important components of a performing Google Ads campaign. Without a landing page that can convert, you won't be able to drive a positive return on your ad spend. Some of the elements to consider when developing a landing page for paid search include your choice of images, headlines, page copy, and call to action. I'll help you build landing pages that convert and test multiple versions of your landing pages to see which performs best.

Pricing for managing a Google Ads campaign can vary but typically ranges from 10% to 15% of your ad spend. This means if you spend €10,000 a month on Google Ads, at 10%, your management fee would be €1,000. I help my clients save more money than they spend on management fees by ensuring their Google Ads campaigns are highly efficient and drive revenue. Call me today to get personalised pricing for your campaigns.