SEO Consulting Services and Expert SEO Consultant in Dublin

SEO (Search Engine Optimisation) is the process of improving your website to make it more visible on search engines like Google. It involves optimising content, fixing technical issues, and building authority to attract more traffic and generate leads or sales.

SEO works by aligning your website with search engine algorithms to improve its relevance and authority for specific keywords. This includes optimising your content, improving site speed, fixing technical errors, and earning high-quality backlinks. These efforts help your site rank higher in search results, bringing in organic traffic.

SEO is a long-term strategy. For most businesses, noticeable improvements in rankings and traffic start appearing within 3-6 months. However, the exact timeline depends on factors like your industry, competition, and the current state of your website.

Local SEO focuses on improving your visibility for location-based searches, like "restaurants near me." This involves optimising your Google Business Profile, creating geo-targeted content, and earning local citations. National SEO targets a broader audience by optimising for more competitive, non-location-specific keywords.

Yes, an SEO audit is the first step to understanding how your website is performing and identifying areas for improvement. It helps uncover issues like slow loading speeds, broken links, or poor keyword optimisation that might be holding your site back.

No reputable SEO expert can guarantee first-page rankings, as search engines like Google use algorithms that no one controls. What I do guarantee is a data-driven strategy that improves your rankings, traffic, and leads over time.

You’ll receive clear, actionable reports every month. These include updates on your keyword rankings, organic traffic, and the results of the strategies implemented, so you always know the impact of your investment.

No, all SEO work is done in-house by me. This ensures consistent quality, personalised strategies, and complete transparency throughout the process.

SEO pricing depends on your goals, industry, and the level of competition. I offer tailored SEO packages designed to deliver the best ROI for your budget. Book a consultation to discuss your specific needs.

Yes, I work with businesses across Ireland and beyond. Whether you’re a local business, operate nationally, or are expanding internationally, I can help you improve your online presence.

Many businesses forget that during the consulting process, they are the ones doing the hiring. Search engine consultants have the expertise, but ultimately they depend on their clients to make a living. Handle any consultation as you would a job interview and have these key questions ready to ask freelance SEO consultants before hiring one.

It's crucial to understand the strategies, tactics, and techniques your freelance SEO consultant plans to implement. Transparency is key. If a consultant is unwilling to discuss their SEO methods, it's a red flag. Reputable SEO consultants should have no issues outlining their approach to increasing your website traffic and organic performance. Their proposal should include on-page optimisations like creating page titles, tags, and headers, as well as off-page optimisations such as guest blogging, social media, and link building. Most importantly, they should also provide you with a realistic timeline for seeing results.

Asking for references or case studies from previous projects is essential. A trustworthy SEO consultant will be happy to share successful stories and results from past clients. If they provide names of previous clients, contact those businesses or professionals to learn about their experience. No references could be a sign of poor performance or a lack of experience. 

Your SEO consultant should track and report on key SEO metrics such as website traffic, traffic sources, percentage of organic traffic, keywords, rankings, and backlinks as well as business metrics such as leads, sales, and conversion rates from SEO campaigns.

Transparent communication and regular updates are essential for building trust. 

If anyone promises guaranteed results, it's a red flag.

Fees and fee structures vary depending on the scale and scope of the project. However, monthly fees typically range from €500 to €1,000 on the low end, and from €2,500 to €5,000 on the high end. Many consultants charge minimum fees. If you're looking for effective and affordable SEO services, book a chat with me today to discuss your SEO project.

Most SEO consultants in Ireland charge between €75 to €250 per hour, depending on their experience, value, availability, and business needs. Some may also offer project-based fees.

I charge €100+VAT per hour and work with companies for a minimum of 8 hours per month. I do require a 3-6 month commitment at the start. After that, I run on monthly rolling contracts with a 30-day notice period to stop work. SEO results take time, and some clients have stayed with me for over 3 years.

Freelance SEO consultants generally cost less than agencies, which have higher expenses. If you need over 20 hours a week, a large agency might be a better fit. Once you see the value of SEO, you might even consider hiring a full-time in-house SEO specialist.

SEO consulting services can vary depending on your business needs, size, industry, and competition. However, some core services are common across all SEO consulting engagements:

• Detailed SEO Audit

• SEO Strategy Development

• Website Migration or Redesign Consultation

• Keyword Research

• SEO Implementation Guidance

• Monthly Reporting

• Competitor Analysis

• High-Quality Link Building

The initial SEO audit and keyword research help assess your website’s current performance in content, on-page and off-page optimisation, backlinks, HTML markup, and site structure. Based on this assessment, your SEO consultant will develop a plan to address any issues or gaps to achieve top rankings for key terms and queries.

Competitor analysis will show you what other key players in your market are and aren't doing well. For example, a competitor might rank high for a popular keyword but not for other relevant terms. Thorough competitor analysis will show you how to optimise your website for these terms and fill that gap.

Based on the findings from the SEO audit, keyword research, and competitor analysis, your SEO consultant will create an SEO plan with short- and long-term goals, and the key performance indicators to keep track of the progress.

SEO services often require the assistance of many SEO experts with specific tasks, duties, and responsibilities. Here’s an overview of the services typically offered by SEO specialists:

Detailed SEO Audit

A freelance SEO consultant begins with a detailed SEO audit to evaluate your business goals, brand awareness, competitive position, and niche to understand what works and what doesn’t. They then identify and troubleshoot technical SEO issues such as 404 errors, redirects, crawl errors, server errors, broken links, duplicate content, slow page speed, and other issues.

Keyword Research

Keyword research helps you identify new potential keywords with low competition but high profitability. Proper keyword research includes finding related keywords, keyword mapping, and optimising your pages for your target keywords.

SEO Implementation

SEO implementation includes all tasks needed to improve your SEO and organic performance. This involves reducing page load times and bounce rates, and making your site easier to navigate. For local businesses, it includes local SEO campaigns. Effective SEO implementation also means coming up with content ideas and creating content like blog posts, videos, and social media updates.

Additional Responsibilities

• Improving domain authority

• Implementing user-friendly e-commerce systems

• Conducting off-page SEO activities

• Ensuring the website's functionality and security

• Optimising for mobile search

• Maintaining website quality control, such as domain and hosting status

The job of SEO consultants never ends. They must constantly evaluate the effectiveness of your SEO strategy and make all the necessary changes to optimise it. Last but not least, they are responsible for managing client expectations, ensuring regular and transparent communication with their clients, keeping track of the SEO budget, and identifying new opportunities while fixing any issues.

Yes.

SEO consultants help you achieve better rankings, drive more leads and sales, and in turn increase your revenue.

They provide expertise and a blend of technical and business skills that take years of practice and continuous learning to develop.

Cost-Efficient SEO

Experienced SEO consultants set you up for long-term success, avoiding costly mistakes.

Past Experience

SEO consultants with years of experience adapt quickly to changes in SEO trends, such as algorithm updates, and can help you recover from penalties.

Long-Term SEO Strategy

They help develop sustainable SEO strategies that keep driving organic traffic and maintain and improve your rankings.

Digital Analytics

They can show you how to use your web analytics effectively to improve SEO.

The length of time you hire an SEO consultant affects the terms and costs.

Short-term projects usually have higher rates, while long-term contracts can be more cost-effective as they offer consistent income to the consultant.

If you're unsure about the duration, consider discussing a retainer or other flexible terms before making a final decision.

This approach helps ensure you get the right support without committing too much money too soon.

Experience is invaluable and often costs more.

Experienced SEO consultants usually charge higher fees than newbies because their skills and proven success make them worth the investment.

Look at how long they've been working in the field and review their past projects and the types of businesses they've helped.

If they have experience with companies similar to yours, the process will likely go more smoothly.

It's important to look at all the services an SEO consultant offers.

Besides the specific work you need, they might provide additional digital marketing services that could be useful.

You might find valuable offerings you hadn't thought of, and some of these services, such as digital analytics, could already be included in your offer.

Yes, hiring an SEO consultant is worth it.

While some businesses try to handle their SEO in-house, it takes time and skill to do it well.

An SEO expert will guide you and develop effective strategies.

Good SEO can greatly benefit your business, while bad SEO can harm it.

The cost of an SEO consultant varies, so for a specific quote, schedule a call with me today.

Improving your SEO for quick wins is one thing, but for lasting growth, you need a long-term SEO strategy.

An experienced SEO consultant will help you lay the groundwork for a sustainable approach that keeps driving traffic over time.

A good SEO consultant will do more than just make minor tweaks to your website or add SEO-focused content.

They will work with you to develop a comprehensive SEO plan for ongoing growth and efficiency.

Every website generates a lot of data, and the most successful SEO strategies are driven by this information.

An SEO consultant will help you identify where to find critical data and how to use it to bolster your online visibility.

There are many free SEO tools that can support your SEO efforts, but they are effective only if you know how to use them properly.

An experienced SEO consultant will help you interpret this data and apply data insights strategically, with a long-term strategy in mind.

Book a chat today to see how an experienced SEO consultant can assist you with digital analytics.

Technical SEO is the foundation for all websites to get indexed and rank on Google, and attract organic traffic. Google even provides webmasters with a wealth of tips and detailed guides for this within their Search Console Help and community resources. Here are some key elements:

• Content that can be indexed

• Keywords embedded in page content

• Relevant page title and meta descriptions

• ALT text for images

• Hreflang tags for multilingual sites

• No duplicate content

• Well-structured site hierarchy

• Effective internal linking

• Healthy backlink profile and strong website authority

• Topically relevant content

• Proper Google Analytics setup

Read more on my SEO audit page. As your expert SEO consultant in Ireland, I cover all aspects in these three pillars and ensure your website is optimised for Google and other search engines.

You've heard it before: content is king. High-quality content can compensate for many technical issues. I recommend creating topical hubs, where content is focused on a specific topic. Each service or product is the center of its own hub. This strategy helps all pages within the same hub rank higher and attract more visitors. Your content should be top-notch both from a quality and readability perspective. Write for your audience first, then for search engines, using reliable SEO tools to ensure all related keywords are included. Publishing great content less frequently is better than churning out mediocre content regularly. You've also heard this before: less is more.

Links are references from other websites that hyperlink to your website. Link building can be achieved through local citation directories, press releases, trade bodies, chamber of commerce listings, and more. Most of link building comes from guest posting, which involves writing articles for other websites. In competitive niches, this is absolutely crucial.

Search engines are programs that return specific information for typed queries. They use advanced algorithms to evaluate websites based on numerous elements, determining their ranking and relevance.

SEO aims to achieve the highest possible rank in search engine results to attract significant organic traffic. It involves on-site and off-site activities to enhance a website's visibility. Effective SEO requires time and resources but yields substantial long-term benefits.

However, I offer SEO services for most platforms, leveraging my expertise to deliver the best results for my clients regardless of the CMS they use.

SEO costs in Ireland vary depending on factors such as website size, industry competition, the scope of work required, and the years of experience of your SEO consultant. Typically, SEO services range from €500 to €5000 per month. Each project is unique, and prices are tailored to individual needs and goals. For small businesses, monthly SEO services generally cost between €500 and €2,000. This includes keyword research, on-page optimisation, and link building. Technical SEO and website maintenance can add an additional €500 to €1,500 per month. This approach ensures your website remains competitive and improves its search rankings.

You can schedule a meeting directly with me by booking time in my calendar or filling out the contact form on my website. I will assess your site, identify gaps, and propose an action plan. Get in touch today to start your SEO journey with Hello Digital.

Yes, I offer my SEO services in Dublin, across Ireland, and abroad. Distance is not a barrier and I'm happy to assist my clients throughout the country, no matter the location.

I don't offer SEO package, my SEO plans are completely tailored to meet your specific needs and budget. I adapt my strategies to current trends and client requirements while keeping within the agreed costs.

No professional SEO company or expert can guarantee top ten rankings due to the ever-changing nature of search algorithms. I strive to achieve the best possible results and provide proof of my work and references.

Initial consultations help me understand your business needs and assess your site. These meetings usually take 60-90 minutes, providing enough time for an essential review and recommendations.

No, I do not require long-term contracts. I am confident in the effectiveness of my SEO services and offer flexible terms to meet your needs. I provide both short-term and ongoing solutions. For ongoing support, a minimum commitment of 3 months is typically required, with a 30-day notice for cancellation.

I offer a range of digital marketing services, including content marketing, social media, PPC advertising, and digital analytics. My goal is to improve your SEO ranking and overall online presence. Contact me to discuss your online marketing needs and how I can help.

Keyword research helps you identify the keywords that are essential for your business. These keywords will be the foundation of your SEO strategy.

Search for your target keywords and analyse the first page of search results. What makes these pages rank high? What can you do to improve your content?

Develop high-quality content based on your keyword research and page 1 analysis. Your content should be unique, valuable, and able to attract backlinks.

Add internal links naturally within your website content to help users navigate your website and boosts the value of your most important pages in Google's eyes.

Many people overlook the importance of formatting content correctly to boost SEO performance. Content that isn’t formatted according to best practices will be reducing SEO scores. Not only does Google look for certain formatting characteristics, but it is also measures how your visitors react to your content. If your content is poorly formatted, visitors will quickly turn away. This sends Google a signal that your content is not relevant or engaging enough, which in turn impacts your visibility and rankings.

Once you've created engaging content and formatted it properly, go ahead and publish it. Don't forget to promote it on your social media as well and ask others to share and link to it. Building high-quality backlinks and gaining mentions is essential for SEO.

One effective way to gauge an SEO consultant’s skills is by checking their own website’s search engine rankings. If they rank well in SERPs (Search Engine Results Pages), it's a good indicator of their ability to optimise websites. Many excellent SEO consultants might not rank high for broad search terms like "best SEO consultant." Instead, use more specific search terms related to your industry. For example, if you run a small business, search for "small business SEO audit Dublin" to find who has the right expertise. Checking how well an SEO consultant's own website ranks can give you a sense of their knowledge and skills. If they can’t optimise their own website, it may be hard for them to optimise yours.

Looking online is a great start, but personal recommendations add a valuable element of trust. When you ask for recommendations, you're more likely to hear about SEO consultants who consistently deliver results. This allows you to ask specific questions about their experience and understand if they're reliable and effective. If many people recommend the same SEO consultant, it’s a strong indicator of their credibility. You may also want to check out their recommendations on LinkedIn.

Social media can provide valuable insights into an SEO consultant’s professionalism and approach. Look at how they interact with followers, the content they share, and their updates. This can help you understand if they are a good fit for your business. Choosing the right SEO consultant can significantly boost your marketing strategy and drive your business to new levels. It's important to take the time to find the right SEO consultant, one who aligns with your business goals. Schedule a call with me today to see if I am the right fit for your business.

SEO is a time-consuming process, even for small websites. If you want your website to be visible to people searching for relevant keywords, you need to invest significant time in developing your SEO strategy. For those with little or no experience, managing SEO sounds like a daunting task. An SEO expert can save you time. They will guide you in the right direction, showing you what to do, how to do it, and explaining why it’s necessary. With the help of an SEO specialist, you'll gain the confidence to handle most SEO tasks on your own over time.

Having up-to-date SEO knowledge is incredibly valuable. Good SEO is much more than just using the right keywords; it means optimising the code and design of your website. SEO keeps evolving, with Google releasing major updates regularly. Keeping up with these changes can be challenging. An SEO expert ensures your SEO strategy is both effective and current.

Without proper knowledge, SEO and digital marketing can become very costly, very quickly. When you invest in an SEO expert, it ensures you spend money wisely and only on necessary techniques. Not every SEO strategy is suitable for every website. That's where an SEO expert comes in, tailoring their approach to your needs, avoiding unnecessary costs.

When you hire an experienced SEO consultant, you benefit from the latest knowledge, tools, and techniques. This can significantly improve your website visibility and rankings. Contact me today to discuss your SEO needs and how I can help you achieve your business goals.

SEO has evolved a lot over the years. It used to focus heavily on keywords and content created primarily for search engine bots. Instead, modern SEO focuses on natural language processing to understand searches more like a human. This shift means the goal is to capture traffic from a broad range of natural language searches rather than just a few specific keywords. Seeing an increase in your search engine rankings can take time. It's important to understand that rankings are not the only metric to consider, as it can be misleading. An SEO strategy solely focusing on rankings is likely to fail. Ultimately, your business needs organic traffic that converts.

An increase in rankings is a good indicator of an effective SEO campaign, but it is not the only metric. Before starting any SEO campaign, set clear objectives and metrics to measure success. For example, if your goal is to increase traffic to a specific page, the key performance indicator is the change in traffic volume, not just your position in the search results. You can boost traffic and conversions even without significant changes in your rankings.

Once your SEO campaign is live, you might see an initial bump in traffic, but it generally takes around six months for a campaign to start showing results. It can take a year or even more for an SEO campaign to fully develop and yield significant results. SEO is a long-term strategy, and it's important to be patient and work with a trustworthy and reputable SEO consultant to ensure the best results. Contact me today to get started with an SEO campaign tailored to your business that will deliver sustainable growth in the long run.

Without SEO, your website remains hidden so it's hard for your business to get noticed. While you might attract some visitors through other channels, without local SEO, your website is not likely to show up in relevant local search queries. Local SEO ensures that your business appears when users search for local terms, such as "lawyer in Dublin" or "dentist in Dublin", making it easier for nearby customers to find you.

Local SEO helps connect your business with potential customers who are in the discovery phase, looking for products or services but haven't decided where to get them. When your website appear in local search results, you're effectively positioning your business as a viable option for them, increasing the likelihood that these customers will choose you over your competitors.

More traffic to your website is always good. With local SEO, not only can you attract more customers to your products or services, but you can also monetise this traffic in various ways, such as selling ad space. Local SEO helps boost local traffic to your website, your visibility, and in turn creates more business opportunities.

Higher website traffic means more chances to convert visitors into paying customers. Appearing at the top of local search results significantly increases your conversion opportunities. If you target the right local keywords, visitors to your website will likely be interested in your products or services, which makes conversions easier. Local SEO is essential for businesses with a physical presence, making them visible to local consumers, driving traffic and increasing sales. If you have a local business, book a chat with me today to explore how I can help you focus on local SEO to attract and retain customers.

International SEO techniques are designed to optimise your website for users in different countries.

Effective international and multilingual SEO strategies include tailoring content and code to make your website accessible and relevant to an international audience.

Simply translating your content isn't enough to attract visitors from other countries; you need to optimise your content specifically for those regions, understanding their specific needs, culture, and competitive landscape.

For businesses with an international reach, proper localisation is key.

This means not only translating your website into the languages of the countries you serve, but also tailoring your content to meet the preferences and needs of these audiences.

Without international SEO, you miss out on potential traffic and customers from abroad. Localising your content makes it more appealing and accessible to a global audience, and in turn boosts your international presence.

Choosing the correct country code or top level domain for your website is crucial.

Generally, you should use the country code for where your business is based for Ireland, and consider buying domains for other countries you serve.

Creating content that resonates with local audiences is important for both local and international SEO.

Simply translating content isn’t enough if it doesn’t cater to the interests and needs of the audience in that language and market.

If you see significant traffic from a country you're not familiar with, your SEO consultant can help you conduct market research to understand what kind of content will work best.

If you're thinking of expanding internationally, why not book a call with me today.

I speak 5 languages and have optimised websites for businesses with a global presence or in many different languages.

SEO consultants use advanced tools beyond free options like Google Analytics to gain deeper insights into search volumes and keyword relevance, analyse competitors, and develop effective SEO strategies that boost your website's organic performance and visibility.

A well-crafted SEO strategy offers a high return on investment by targeting specific audiences interested in your products or services.

This precision makes SEO cost-effective compared to traditional advertising methods, which require substantial and ongoing investments.

In summary, hiring an SEO consultant can significantly boost your online visibility, customer engagement, and overall business performance, leading to a high ROI in sales and leads and giving you the competitive edge you need to succeed in your market.

Get in touch today to discuss the right SEO strategy for your business.